A.H.Heineken:
40 years' service to the company
Celebration
Some months ago, Mr. A.H. Heineken,
chairman of Heineken N.V., completed 40
years in the company's service. Surely an
occasion that could not go by unmarked,
and did not, even though celebrating this
anniversary together with 6,000 employees
in Holland presented something of an
organizational challenge. However, a good
solution was found by holding receptions in
each big plant on the same day but at
different times, enabling Mr. Heineken to
attend personally and to accept a great
many congratulatory handshakes. At the
end of each meeting Mr. Heineken briefly
addressed those present.
Just before the day on which he celebrated
his 40th anniversary, Mr. Heineken was
presented with a special issue of the
company's house magazine devoted
entirely to him. The contents of that
magazine are briefly reviewed below.
Congratulatory messages from his three
colleagues on the Executive Board are
followed by an outline of Mr. Heineken's
career. In 1942 he started work in the pilot
brewery in the Rotterdam plant, after
which he worked in Raw Materials Buying.
A milestone in his life was his stay of
several years in the United States. Upon
his return he held several further posts both
inside and outside the company. One of his
achievements was the setting up of the
company's advertising department.
Between 1951 and 1958 Mr. Heineken was
a delegated supervisory director, then
supervisory board president from 1958 to
1964, followed by his appointment in 1964
as a member and in 1971 as chairman of the
Executive Board. To summarize, the
company has expanded under his
management from a Dutch brewery with
interests abroad to become an
internationally operating concern. The
next article contains reminiscences of
people who knew'Mr. Heineken in earlier
years together with their congratulatory
wishes.
Various articles deal with areas in which
4