A new Heineken glassware family
Introducing.
We have pleasure in presenting a new
range of Heineken glasses. A range which
we believe is immediately recognizable as a
family, with unmistakable family
features.
Apart from the familiar logotype we've
tried to make the shapes a point of
recognition. Each of the five types starts
out slender at the base and broadens
gracefully towards the top. Even number
4, which has a stem, takes on the family
identity from the bottom of the glass
upwards.
We recommend that this distinctive shape
should be featured in future advertising. So
that the reader - or just the casual flip-
through observer-will in time involuntarily
recognize the actual Heineken glasses on
sight. Without even reading the logo.
Numbers 3 and 5 are genuine craft glasses -
skilfully blown by mouth - and supplies are
limited. So please note that orders for only
small quantities can be accepted. But types
12 and 4 are mass-produced and you may
order as many as you need.
Welcome to the Heineken glassware
family!
Name of
the family glass
standard V2 pint
extra large
lpint
stemmed
de luxe
code no.
94.30.44.82
94.30.44.84
94.30.44.86
94.30.44.90
94.30.44.88
price
Dfl.0.65
Dfl. 1.25
Dfl. 2.25
Dfl. 2.25
Dfl. 1.25
contents
brim-full
32 cl
11.27 floz
43 cl
15.14 floz
56 cl
19.72 floz
30 cl
10.56 floz
32 cl
11.27 floz
extra large
,T
CIS3SS3
stemmed