H. R. H. Princess Margriet of the
Netherlands unveils plaque
Amstel Brewery inaugurated in Canada
Heineken was very honoured to have
H.R.H. Princess Margriet of the
Netherlands unveil a commemorative
plaque at the opening ceremony of the
Amstel Brewery in Hamilton (Ontario)
Canada.
As noted in a previous issue of
CONTACT, Heineken acquired the
existing brewery in Hamilton last year.
Soon thereafter the machinery was
upgraded, and the capacity was expanded
in order to produce Amstel Beer. (In the
meantime, the existing facilities were made
ready for producing Hamilton Mountain
Beer which was already being distributed
locally in small amounts.) The official
inauguration of the Amstel Brewery
followed shortly after the renovation.
H.R.H. Princess Margriet was joined at
the ceremony by her husband, Mr. Pieter
van Vollenhoven; Mr. R. van de Vijver,
member of the Executive Board of
Heineken N.V.; Miss Charlene Heineken,
daughter of Mr. A.H. Heineken; and
Canadian government officials, including
Hamilton's Mayor, Mr. Powell, Dr.
Hudecky from the Provincial
Governmant, and Mr. Andrews from the
Federal Government.
Following speeches by Mr. H. Buchbinder,
president of Amstel Brewery Canada Ltd.
and Mr. Van de Vijver, the 500 guests
toured the brewery and enjoyed a buffet
lunch in one of the stock rooms, which had
been cleared and decorated for the
occasion.
The inauguration was a resounding
success, and so were two separate parties,
attended by a total of 600, the next day.
Amstel customers enjoyed themselves
during the afternoon. In the evening
Amstel staff members and their families
had their own party in the same hall. For
the staff and their families the fun lasted
until past midnight. But in spite of the late
hour, the employees demonstrated their
loyalty to the brewery: they cleared the
stock room of all chairs, tables and
decorations so that morning procedures
could begin as scheduled. Their gesture of
devotion is greatly appreciated, and they
are wished much success in their new
venture.
H.R.H. Princess Margriet and Mr. H.
Buchbinder, president of Amstel Brewery
Canada Ltd., pictured alongside the
commemorative plaque unveiled by the
royal visitor during the opening ceremony.
<T*w»rmiw
amctAi, ie
mi.nun vasaiu
IIASIII.ltk
At. IIHU1M.
SI IIUiHIl;
ftMlUIIOVHTEaij