Green Sands heading for success
The Shandy Winner
Green Sands Shandy is a refreshing blend
of beer and apple-lime lemonade. Its
foamy head and tangy flavour plus that
dash of alcohol combine to make this drink
something special.
As the first, truly international shandy,
Green Sands has a flavour and appearance
that have made friends everywhere.
Product launches and market research
have borne this out.
Two years ago the brand-owner, Green
Sands S.A., a subsidiary of Heineken,
started issuing licensing agreements for
this brand. Now it is locally produced in the
Netherlands Antilles, Trinidad, Nigeria,
Tahiti, New Caledonia and Indonesia. An
outstanding achievement in such a short
space of time. Within the foreseeable
future the drink will also be introduced in
some European countries. Green Sands is
also exported to such countries as Japan,
where it is again meeting with an
enthusiastic response.
Since beer is an essential ingredient of
Green Sands, potential producers will
mainly be breweries as well as soft drinks
manufacturers who have links with a
brewery. The product falls in a special class
all of its own. With its price between that of
soft drinks and that of beer, it offers an
attractive profit margin. Green Sands will
therefore be a welcome addition to the
product range of many a beverage
industry.
When Green Sands was first introduced,
all involved were convinced that the
product's name and presentation had been
an excellent choice. The past two years
have certainly left no doubts about this.
Manufacturers who decide to start
producing Green Sands will be able to rely
on technical expertise and marketing
support. Not merely in the form of
marketing advice, but also through the
provision of television and radio
commercials and a series of publicity
articles.
Every new product launch is a high-risk
venture. But, judging from the progress
achieved by Green Sands thus far, this
product is definitely heading towards a
successful future.
SHANDY
LESS THAN 1'. ALC/VOL.