Big Heineken
Birthday Party
in the Bahamas
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A special display to mark the anniversary.
„Miss Heineken" at one of the many prize presentations she attended. Miss Heineken", 19-year-old Kennie Ritchie, affixes the first Bumper
Sticker.
was much jostling at the prize-giving
because there had been so many events
producing winners.To mention just a few:
Softball, whist, dominoes, backgammon,
golf, sailing, checkers, a cycle race and - no
surprise in this country with its big English
influence - cricket. As a lot of the contests
were held more than once a week, the
number of fixtures came to quite an
impressive total. Heineken teams
defended the brand's colours in many a
sport. Besides the sports events, there was
a Bumper Sticker campaign, in which
prizes could be won by car-owners whose
licence plate numbers were drawn, and a
Heineken Treasure Hunt for a hidden
bottle of the good brew. Estimating the
number of Heineken crown corks on
display in transparent boxes in various
outlets brought cash prize rewards for
accurate guessers. Needless to say, there
was high advertising coverage in the
papers and on the radio, and special
posters made sure that no islander could
possibly overlook the fact that Heineken
had been in the Bahamas for as long as
thirty years. Seldom has the anniversary of
Heineken's arrival
in a country been
To mark the 30th anniversary of Heineken
imports in the Bahamas, the exclusive
agents for our brand, Bahamas Blenders
Ltd., staged a gigantic birthday
celebration lasting three months during
which a great many festivities and events
were organized. The party got off to a fine
start with a beauty contest to elect a Miss
Heineken. She was to play a very
important role in presenting the prizes to
the winners of the many contests. The
festivities were officially launched at a
"Beerfest Jamboree", a full day of music
and dancing and, of course, with
Heineken beer available at very attractive
prices. At the end of the twelve weeks of
celebrations a prize presentation day was
held for all the winners. Inevitably, there
The dozens of prizes made available by Bahama
Blenders for the winners of the various contests.
celebrated in such a big way and for such a
long period. Our sincere compliments to
Bahama Blenders on their spectacular
initiative.