Tradition perpetuated Welcoming Prince Bernhard, Mr. Heineken recalled that H.R.H. had opened the company's premises at Den Bosch and Zoeterwoude in 1958 and 1975 respectively and was perpetuating the tradition that day. Mr. Heineken also paid tribute to all members of the company whose work had made possible "this roomy, modem complex." The moments that followed the lighting of the fire under the still were dramatised by a muffled drum roll as the first distillate passed through glass tubes on its way to a large glass container. There followed a rendering of "Happy days are here again" (a song, it was explained, composed to celebrate the end of Prohibition in America) by a seven-man jazz band. Mr. Heineken then presented Prince Bernhard with a distiller's silver measure containing a cash donation for the World Wildlife Fund. The distillery is fitted out. The new premises gradually take shape Viewing the 99-year-old still in the lecture room. Prince Bernhard opens a valve to start the fire under the still producing the first distillate.

Jaarverslagen en Personeelsbladen Heineken

Heineken Contact | 1980 | | pagina 5