Message
from
Alfred H. Heineken
Great
Heineken
Battle Hunt
NASSAU GUARDIAN, Wednesday, September 1, J976 7
Beer may be as old as human
civilization. Stone carvings dating
as tar back as 4000 B.C. indicate that
beer played an Important role In the
lives of the ancient Sumerlans. It Is
known that the Babylonians devoted
the utmost attention to the quality of
their beer and that any tampering
was severely punished. In the
Egyptian tombs, Illustrations
depicting the entire brewing process
have been found. Germanic
warriors pictured themselves in
their lite after death in.Valhalla
drinking beer out of the skulls of
their defeated enemies.
In Medieval Europe, beer yvas
Initially brewed by women at home,
and then in the public breweries,
which were later taken over by
special craftsmen. In the course of
time, more and more attention was
paid to the beer's taste, and it was
often imported from abroad. History
has it that the rise of Amsterdam
was largely due to the German beer
on Its way to Flanders.
It was not long before tax was
charged on beer and tax rises
have led to many a small-scale
revolt. Because beer was what
everybody and anybody drank.
Historians have even noted that the
Eighty Years War, the Dutch War of
Independence in the 17th century,
was largely financed by the
revenues of the beer tax.
As time went on, the breweries
developed Into regular small fac
tories. One of them was the Hooiberg
(the Haystack) founded in 1592 in
Amsterdam and purchased in 1864
by 22-year-old Gerard Heineken. It
was his ambition to manufacture
beer of the very highest quality and
he was willing to take a chance on
new innovations.
This was a formula bound to
succeed and it soon resulted in a
move to a new brewery In Am
sterdam and, shortly afterwards,
the construction of a brewery in
Rotterdam.
Very soon, Heineken beer was
being exported to various countries
including the former Dutch East
Indies (Indonesia) and France. The
beer's excellent quality was soon
renowned far and wide. Combined
with the active sale policies, this led
to a world-wide distribution which
now covers more than 170 markets.
Heineken is the most idely ex
ported Lager beer in th world. It is
interesting to note tha' n 1933, right
after the abolition - prohibition,
BUMPER STICKER CONTEST As partot Heineken Beer's 25th anniversary celebrations, Bahamas Blenders
is conducting a bumper sticker contest. Cases of Heineken beer will be given each day to lucky motorists
whose vehicles are wearing the attractive green and white Heineken bumper stickers. The above picture
shows lovely Karen Roberts who, during the month,
bumper stickers. Look out for Karen, and careful, pi mm--urna l iia
ZNS. Similar contest is also in effect at Freeport iu
the years. People from all over the
rlcans testing beer in the Heineken
The great Heineken bottle
hunt will commence on
Monday, September 6. A
specially marked Heineken
bottle will be placed at a
location on New Providence.
Each day a clue as to where
the bottle is hid will appear in
both daily newspapers, and
will be aired over ZNS at 6:50
p.m. If no one finds the bottle
during the one week's
competition, that week's
competition will be called
null and void and a new
competition will start the
following Monday.
The person who finds the
bottle should present It to
Bahamas Blenders, John F.
Kennedy Drive and upon
verification, will receive a
cash prize of $100.
MISS HEINEKEN PLACED FOURTH - Lovely Denise Mortimer,
entered es "Miss Heineken Beer," was the third runner-up in last Sun
day's Miss Bahamas Beauty Pageant staged at Le Cabaret Theatre,
Paradise Island. A physical education teacher at Saint John's College,
Miss Mortimer, 24, is the daughter of Mr. A Mrs. Lester Mortimer. She
will act as hostess at many of the activities during Heineken's silver
iubilee celebrations. She will be offering bumper stickers to motorists
this Saturday from 2 p.m. at Independence Shopping Centre.
