HEINEKEN CELEBRATES 25 YEARS Heine ken to the Out Islands CALENDAR OF EVENTS Message from The President Burns House becomes agent 8 NASSAU GUARDIAN, Wednesday, September 1, 1976 MODERN WAREHOUSE - The abov John F. Kennedy Drive. Maximum c weeks. In the background is Lennis Lig In a relatively short period of time nail boats and sail boats were ransportlng Heineken to all of the Jut Islands. Radio and newspaper 'ere heralding the good news about ne pleasing taste of Heineken. rom the very beginning the nanagement of Burns House imited realized that they had hosen a winner and appointed gents In the Out Islands where they id not have direct operation. That Kickoff party at Hibiscus Room, Balmoral Beach Hotel for invited guests 7:30-9:30. It's celebration time. Bahamas Blenders Limited is celebrating Heineken Beer's 25th anniversary in the Bahamas this month. Blenders, along with the Heineken Brewery of Amsterdam, Holland, have planned a gigantic promotional campaign to note the very important occasion. President Bradley B. Roberts will officially launch the month long promotional activities at a gala Heineken party tonight at the Hibiscus Room, Balmoral Beach Hotel for 250 Invited guests com prising liquor store operators and others Involved In the sale of beer on New Providence. Among the many events planned are: tennis tournament, golf tour nament, walking race, bicycle race, whist tournament, film shows at various civic organizations and clubs. In addition there are beer cap contest, bumper sticker contest and the great Heineken bottle hunt. Most of the events are also scheduled for Freeport as well and they are described In detail under calendar of events. BRADLEY B. ROBERTS President Bahamas Blenders Ltd. Dear Friend, B. K. Thompson Limited was the original agent for Heineken and was succeeded by agreement by Burns House Limited which was headed at that time by R. H. (Bobby) Symonette who Is now president of General Bahamian Companies Limited, the parent company of Bahamas Blenders Limited From the early days, Heineken flowed Into the Bahamas at an ever Increasing rate, slowed down only by the Increased tariff on beer In 1971 when the Importation of beer on On the occasion of the 25th anniversary of Heineken Beer in the Bahamas, I would like to express a hearty "thank you" to the many Heineken Beer drinkers and the many bar, club and restaurant operators who have helped to make Heineken the number one selling brand in the Bahamas. To survive 25 years and to reach the top sales position say a lot about the quality of the product itself. You have, doubtlessly. Jud ged Heineken to be a fine quality beer. I have no doubt that the quality of Heineken will remain unchanged it will continue to be "the crowd pleaser" of the Bahamas. Again, thank you for supporting Heineken ™Ei.S.ALES f0RCE BEHIND HEINEKEN The above picture shows a portion of Bahamas Blenders marketing and sales staff, Nassau. From left to right: Norman Rolle Advertising Manager, Mildred McNeil- Order Office Clerk; Clinton Clarke Assistant Manager- Marketing Services, Robert D'Ornellas-Vice PTesio«nt-MarketiiigAnthony Bosfleld Sales Rep; Richard Byer-Sales Rep, Eric Russell-Assistant Sales Manager-Wines; Gregory Harrison-Sales Rep. HEINEKEN BEING LOADED AT THE DOCK - This is the scene at John Alfred dock every two weeks as Bahamas Blenders truck take delivery of a new shipment of Heineken beer. The annual Heineken im ports this year is estimated to exceed a quarter of a million cases. 7* September It September *5: 10 September R.H. (Bobby) SYMONETTE President General Bahamian Companies a whole dipped by from 30 to 40 per cent. It was not long after the In troduction of Heineken to this market that it became the popular choice of beer drinkers of every walk of life and of every sex. This almost instant love was no accident. Bahamians took to Heineken for three principal reasons: the product's excellent quality, the company's aggressive sales force, and effective mass media ad vertising and promotional cam paigns. September Walking race for persons 18 years of age or over. Route: Starts at Big Q, Village Road west on Wulff Road, south on East Street, weston Robinson Road, north on Baillou Road, west on Poincianna Drive to Thompson Boulevard and John F. Kennedy Drive, finishing at Bahamas Blenders. ing of Toastmasters Club 1095, 8:30 at ly. 10 a.m. until. Heineken beer will be Dceeds in aid of the Ranfurly Home For II provide non-stop entertainment, "The t Stuff." .m. under the auspices of the Bahamas - -'on. Route: Starts at Bahamas Blenders, east along Thompson Boulevard, north on Nassau Street, west along West Bay Street, into Blake Road east along John F. Kennedy Drive to Bahamas Blenders. Three laps. Golf Tournament held under the auspices of the Bahamas Golf Association. More details will be announced at a later date. Film show at regular meeting of Nassau Rotary Club. Film show at regular meeting of Toastmasters Club 1600 Whist Tournament held under the auspices of the Eagle Rock Sporting and Social Club at Tiffany's, Oakes Field Shopping Centre. Persons desirous of entering may sign up at Tiffany's or by con tacting Rudy Penn at the Ministry of Works. l September first prize $100, second prize $50 and ifth place winner will each receive a case ïg of Kiwanis Club Fort Montagu at 6:30 ing of East Nassau Rotary Club. eting of West Nassau Rotary Club Balltou Rugby Club. Starts 10 a.m. at eller's Rest. J

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Heineken Contact | 1977 | | pagina 8