TIME MAGAZINE NEWS TOUR IN U.S.A.
ALFRED HEINEKEN, Chairman of
our Board of Managing Directors,
was one of the 27 prominent West
ern European businessmen invited
to join Time Magazine's News Tour
to the United States late last year.
Included in the group were top
executives of a number of American
companies.
At Dartmouth College in New
Hampshire, the visitors had two
marathon sessions one on the
economy with members of Time's
Board of Economists, the other on
the environment with business and
government leaders.
The group then went on to Washing
ton D.C. where they were guided by
Time Inc. President James Shepley,
who had been a Washington corre
spondent for eleven years. There,
the businessmen discussed world
trade and international cooperation
with a trio of possible presidential
contenders, and later met with
Senate Leaders Mike Mansfield and
Hugh Scott, as well as Presidential
Advisers Henry Kissinger and Peter
Peterson. Additional meetings with
Secretary of Defense Melvin Laird
and House Ways and Means Chair
man Wilbur Mills added to the var
iety of personalities and subject
matter.
In New York: Henry Ford II (left) Chairman of the
Board, Ford Motor Company, and Alfred Heineken,
Chairman of our Board of Managing Directors.
Washington, D.C., left to right: Dr. Alfred Schaefer,
Board Chairman, Union Bank of Switzerland; Alfred
Heineken, Chairman of our Board of Managing Direc
tors; Dr. Umberto Agnelli, Managing Director Fiat,
Italy; Nino Rovelli, Chairman and Managing Director,
Societa Italiana Resine S.p.A.; Secretary of the U.S.
Treasury John B. Connally, Jr.
executives representing major in
dustrial and financial organizations
in Europe.
Time's annual News Tour, which was
inaugurated in 1963, is designed to
enable business leaders to become
familiar with issues and personali
ties that make current history. The
most recent tour, entitled "Report
on America", was different from
previous ones: instead of taking
American businessmen abroad, Time
invited European businessmen to
the United States. The six-day pro
gramme gave the group ample op
portunity to engage in lively debate
with U.S. officials and to become
acquainted with the country's poli
cies and its problems.
The tour started in New York, where
the schedule included a symposium
on the changing nature of corporate
responsibility, with Henry Ford II as
principal speaker. During lunch with
Mayor Lindsay of New York, the
visitors were briefed on the myriad
problems facing American cities.
They were also guests of honour at
a dinner attended by such notables
as Evangelist Billy Graham, Play
wright Lillian Hellman, Actress Gloria
Swanson, Psychologist B. F. Skinner,
Broadway Producer Harold Prince,
Columbia University President Wil
liam McGill, Metropolitan Museum
Director Thomas Hoving and chief
8