A NEW BREWERY
IN
ZOETERWOUDE
I Cm
The first phase of our brand-new
brewery plant will be completed on
the 1st of January 1975.
The 78 hectares of ground that
Heineken has acquired for this pro
ject are situated between Amsterdam
and Rotterdam, not far from the old
University city of Leyden. Actually
the nearest place and the one to give
its name to the new brewery is
Zoeterwoude, which looks difficult
to pronounce but in fact isn't.
The plans for the completed brewery
plant are all ready, though the first
phase will only be about 15 of the
total future construction. When the
first phase is completed in the be
ginning of 1975, the Zoeterwoude
Brewery will already have a produc
tion capacity of a million and a half
hectolitres of beer.
This is half a million hectolitres more
than we originally intended in the
first stage of construction, but beer
consumption is increasing so fast
that the capacity we originally plann
ed would not have been sufficient.
Further expansion will be regulated
to our sales planning, so that at all
times we will be prepared for your
increasing demand for Heineken.
When completed, the brewery plant
will be capable of producing ten
millions hectolitres of beer a year.
It is difficult to forecast when this
time will be, but we personally have
the year 1990 at the back of our
mind.
The extensions can be completed in
about ten stages, each of which over
laps the previous one to a certain
extent. So we will not have to wait
for one stage to be completed before
beginning the next.
Like a large part of the Netherlands,
the ground is below sea level. For
the time being, 25 hectares will be
raised to only 30 centimetres below
the so-called New Amsterdam Level.
For this purpose, hundreds of thou
sands of cubic metres of sand will
be necessary. It will be mixed with
water and pumped in from the ad
joining area, then the water is drained
away and the sand remains behind.
The plan of the brewery was design
ed jointly by the principal, Heineken
Brouwerijen N.V., a group of archi
tects, an engineering office and
Heineken's Engineering and Tech-
nicological Centre. The Engineering
Centre tested objects for their utility,
amongst other things. The Techni-
cological Centre concentrated on the
new developments to be expected
in brewing techniques.
In subsequent editions we will go into
more detail concerning various spe
cial aspects of the project, which is
now only a big piece of polder and
meadowland with some cows and
sheep on it, a windmill, and a railway
line disappearing on the horizon.
Then we can tell you about the
enormous 'water works', the tremen
dous 'Apollo Project', the history of
Zwieten Castle, whose foundation
ruins can be found on the site. And
then there is the mill, called the Barre
Mill (see photo), at the extreme
South-East of the land, which is now
a point from which to take one's
bearings, but which will later be an
unusual facet of an industrial park
because that has been the aim of the
architects from the beginning, to
make the whole brewery plant look
like a sort of industrial park.
With the utmost precision, they have
made a model of the whole brewery
project as it will be when completed,
an immense model of more than 36
square metres. Using a tiny lense,
as small as a fly's eye, they have
made a colour film of the model and
the results are most convincing, so
that one can almost imagine oneself
in this brewery of the future as
you can see for yourself on these
photos.
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5