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Wm, f
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In this issue three items of news, all
of which are of importance for the
future development of the Heineken
Group.
The first is that Heineken recent
ly took over the Bokma Distillery, an
old family concern (with a highly
modern plant), that dominates the
"Old Genever Gin" market in Hol
land. Although the name of Bokma
is famous in this country, it is com
paratively little-known abroad, as an
export market for their gins and
other products has never really been
developed. It goes without saying
that we are considering using the
Heineken export organisation to
spread the name of Bokma all over
the world. We may have further
news for you on this subject at a
later date.
Secondly I am happy to an
nounce that a final agreement has
been reached with the local authori
ties as regards the building of a large
new brewery to the South of Am
sterdam, which will eventually take
over the entire production of our
plant in Rotterdam. This brewery is
planned for a production of one and
a half million hectolitres by 1975, a
capacity that can ultimately be ex
tended to 10 million hectolitres
per annum the eguivalent of
150.000.000 cartons of 24 10 oz.
bottles. So there is no reason for
you to curb your sales activities in
the future!
You will, however, see more
immediate results from the third
item, i.e. our decision minor in
comparison to the others, but never
theless important to all of us to
commence shipping all our beer on
pallets under shrinkfoil. Thorough
investigation and a great number of
trial shipments have proved that
shrinkfoiling the cartons on pallets
greatly improves their condition
when they arrive at your end. More
over, shrinkfoil diminishes water
damage and even pilferage. But the
introduction of shrinkfoiling is only
part of the improvements in packing
that we are aiming at. Our technical
research engineers are constantly
working on the problem, as we
strongly feel that offering you the
best possible packing is part of the
service we have to give you in
order to enable you to go on working
for our mutual benefit by stimulating
our sales.
J. Ch. Cornells
Export Director.
Aujourd'hui je peux vous annoncer
trois nouvelles importantes dans
l'évolution du groupe Heineken.
Premièrement Heineken a ac
quit récemment la distillerie BOK
MA", une vieille affaire de familie