HEINEKEN
ON THE RHINE
THB PAIMAETTEN
2
1. One of the T.H.B.-boats heading for the
next client.
2. Big stocks are piled in this T.H.B.- ware
house to meet with the big demands for
Heineken.
3. The fast little T.H.B.-boats sail alongside
while handing over the order to their client.
1. LIn des bateaux colporteur, s'acheminant
vers le prochain client.
2. Les cartons de bière Heineken, entassés
dans l'entrepöt du T.H.B.
3. Le bateau colporteur se met en position
longitudinale et délivre les commandes tout
en navlgant.
The Rhine, Western Europe longest
river (1.326 km), reaches Holland at
a place called Lobith. To be precise,
the frontier is in the middle of the
river, and between 220 - 230.000
boats cross it annually, most of them
carrying cargo. And at this point a
large number of ships take on pro
visions while under-way, about half
of them from one of our business
relations, the firm of Tolkamer Han
delsbelangen (T.H.B.). Only the ships
going to Germany can receive this
service. Orders are given in advance
by post, telephone or walkie-talkie
and are prepared in the T.H.B.-
warehouses. They consist mostly of
drinks, preserved, tobacco and cigar
ettes and of course Heineken,
a favourite drink for many crews.
This is proved by the fact that 80
percent of T.H.B.'s beer turnover
consists of Heineken. When the par
cels of orders are ready, a watch is
kept by means of a telescope and
the fast little T.H.B.-boats go to meet
their clients on the Rhine and sail
alongside them while they hand over
their parcels, without the ships going
to stop. In this way thousands of
ships of various nationalities are
annually provided with Heineken in
'the nick of time'.
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