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The bigger picture
Brewing a Better Future will only
succeed if the preconditions for
success are defined and in place,
A clear governance model and
a system that measures progress
are essential.
OPERATING COMPANIES
PUBLISHED A LOCAL
SUSTAINABILITY REPORT
18 Heineken N.V.
Summary Sustainability Report 2013
Global governance
Our governance model for Brewing a Better Future covers
both global and local levels. In 2013, we updated our model
at the global level. A Corporate Affairs Committee (CAC)
was formed to oversee a range of corporate areas, including
sustainability. The CAC is chaired by our CEO and supported
by other executive members. The Committee is responsible
for delivering our plans and establishing clear functional
ownership and alignment across the business.
At a local level, each Operating Company has its own
three-year plan and a local sustainability committee
responsible for its execution. It is this market-based
approach that we believe is fundamental to success.
Building sustainability into performance plans
Sustainability remains an ongoing part of the performance
plans of FIEINEKEN's senior management. It is one of the
five merit areas for senior managers in their Annual
Performance Appraisal.
In 2013, almost 75% of senior managers had an objective
based on sustainability. The basis for the objective setting
is the four focus areas and the values and behaviours, which
have in turn been created as objectives for each Operating
Company and function.
Measuring progress
Brewing a Better Future is one of the six Company strategic
priorities. It therefore forms part of the Company Scorecard
used for measuring progress on each of these priorities.
This is done via a dedicated measurement system called
'Green Gauge'. The system measures progress on each
commitment across all companies and allows us to assess
delivery by commitment, Operating Company, region,
function and the global Company.
Local sustainability reporting
As part of our commitment to transparency in reporting,
in 2013 a total of 39 Operating Companies published a local
sustainability report or fact sheet. They can all be viewed
on our company website.
