g
4,500 EMPLOYEES
Vietnam Brewery Limited
launched the '1 minute less
for million smiles' campaign,
to encourage people to use
less water in their daily activities.
The programme's aim is to
support rural communities,
for whom clean water shortage
is a deadly concern.
Heineken N.V. 17
Summary Sustainability Report 2013
of measures like 'safe cash' procedures, as well as instructions
and training on how to act in case of an assault or shooting,
and visits to retail stores to improve security.
Healthcare
In 2013, we continued our focus on the provision of
healthcare in Africa, including malaria and HIV treatment.
Working with Dutch NGO PharmAccess we provide HIV
medication for employees and their dependants, even
if they leave the Company. Worldwide we offer direct
medical care at 38 sites to over 43,000. Almost 190,000
consultations were performed by our medical staff in
these countries.
Integrity
On 1 January 2013, we launched our revised HEINEKEN
Code of Business Conduct, marking another step forward
in our approach to integrity within our business. Our Code
of Business Conduct is communicated worldwide and is
now available in more than 30 languages.
IN 40 MARKETS TOOK PART IN
VOLUNTEERING ACTIVITIES
We also revised our 'Speak Up' Policy, which came into effect
at the beginning of 2014. This policy encourages our people
to speak up in confidence and without fear of retaliation
when observing or suspecting misconduct. The Speak Up
Policy is available to everyone working for or on behalf
of HEINEKEN, and is also open to external parties such
as suppliers, customers and distributors.
Developing our people
One of HEINEKEN's business priorities is to "Drive personal
leadership". In 2013, we introduced the new HEINEKEN
Leadership Competencies to more than 10,000 leaders
globally. These competencies are integrated into the way
we manage performance, develop our leaders, assess
future leaders, recruit for roles, and review our level of
employee engagement.
Investing in our communities
Our markets around the world contributed the equivalent
of EUR18.9 million in their communities. Close to 4,500
employees in more than 40 markets took part in volunteering
activities. To support immediate relief efforts for those affected
by Typhoon Haiyan in the Philippines we made an immediate
donation to the UN World Food Programme and launched an
employee appeal with donations matched by the Company,
contributing a total amount of EUR150,000 to Habitat for
Humanity, a non-profit international organisation that aims
to help 80,000 families in the Philippines.
At the end of 2013, our Heineken Africa Foundation had
committed to 48 healthcare community projects totalling
almost EUR5 million. Twelve of these projects began in 2013,
including a solar-powered community borehole in Nigeria,
a mobile ultrasound clinic in Sierra Leone and a healthcare
project for homeless people in South Africa.
For this and other case studies
relating to our values and
behaviours, see our online report.
