Heineken N.V. 05
Summary Sustainability Report 2012
Carbon footprint breakdown of HEINEKEN
Barley to bar based on 90% of produced volume
Agriculture
Malting and adjunts
Beverage production
i Packaging material
production
i Distribution
l Cooling
Distribution of beer
Distribution
After the beer is packaged, it
is distributed to a warehouse
or customer using several
forms of transport including
truck, inland barge, sea
freight and train. Distribution
is optimised by changing the
form of transport, training
drivers, and using more
efficient engines and a
better design of vehicles
and networks.
Customers
Cooling and recycling
Beer is consumed cold and
thus cooled at the point of
consumption via fridges or
draught equipment. For all
new fridges purchased by
HEINEKEN, we have defined
green standards with which
they have to comply. In
addition, we are developing
greener draught equipment
like the David (XL) Green.
Consumers
Responsible consumption
We have promoted the
responsible consumption
of beer for decades. In
the 1960s, HEINEKEN
introduced self-regulatory
codes that banned
advertisements that might
potentially have appealed
to those under the legal
drinking age. Today, our
standards for Responsible
Commercial Communication
have evolved from these first
few steps into a far-reaching
set of rules.
