Brewing a
Better Future
1
Overview
Brewing a Better Future is FIEINEKEN's long-term
integrated approach to creating genuine shared
value for all our stakeholders. Sustainability is part
of how we manage our business.
Brewing a Better Future was introduced
in April 2010 and born out of close
discussion with our stakeholders. It has
provided the Company with a roadmap
and reflects our ambition to become
an even greener business.
To be the
World's Greenest Brewer
V
02 Heineken N.V.
Summary Sustainability Report 2012
Continuously improve
the environmental
impact of our brands
and business
Empower our
people and the
communities in
which we operate
Positively impact
the role of beer
in society
Green
Green
f
Brewer
Commerce
Employees Cares
Responsible
Partnerships
Consumption
for Progress
Governance, Senior management incentives,
Reporting and transparency, Supplier Code, Communication and engagement
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