Stakeholder engagement
and dialogue
4,000+
22
'EXPERT
MEETINGS'
JOINED OUR
Crucial to our Brewing a Better
Future journey are our stakeholders.
They help us to stay focused and tell
us when they feel we are moving off
track. We communicate and engage
with stakeholders in three ways:
reputation research, expert meetings
and ongoing stakeholder dialogue.
STAKEHOLDERS
TOOK PART IN
STAKEHOLDERS
Heineken N.V. 21
Summary Sustainability Report 2012
HEINEKEN's Reputation Research
survey gives a wide range of
stakeholders, including employees,
customers, governments and NGOs,
the opportunity to tell us what they
think. Since 2010, more than 7,500
stakeholders have shared their opinion.
In January 2012, we began the process
of reviewing the Brewing a Better Future
agenda (see page 24). In order to set
new commitments for 2013-2015, we
facilitated a series of 'expert meetings'.
A broad group of 22 stakeholders met
with internal HEINEKEN specialists to
exchange knowledge and insights on
our sustainability performance.
Ongoing stakeholder dialogue takes
place on a global level with key groups
including employees, investors, suppliers
and consumers. In addition, our
Operating Companies actively engage
stakeholders in their local markets.
Feedback shows that, overall, HEINEKEN
is seen as a trusted and respected
company that delivers on its promises.
However, it also identifies areas for
improvement. Read the online report
for more on what our stakeholders said
and how we responded.
Working with partners
We believe that we can achieve more by
working with partners and stakeholders
than on our own. In 2012, we continued to
invest time and energy in this philosophy.
We are a signatory to the UN Global
Compact, and an Industry Partner
with the World Economic Forum.
We are also a founding member of
Green Freight Europe, an innovative
initiative focused on reducing the
environmental impact of European
road transport, which was officially
launched in March 2012.
We are actively engaged in a growing
number of organisations that support
our aims for both business and society.
Among them are: Sustainable
Agriculture Initiative (SAI), a platform
that supports the development of
sustainable agriculture worldwide:
Beverage Industry Environmental
Roundtable (BIER), a partnership of
global beverage companies focusing
on water stewardship, energy and
climate change, and stakeholder
engagement; and International Center
for Alcohol Policies (ICAP), of which
HEINEKEN is currently the chair.
IN 31 KEY MARKETS
REPUTATION RESEARCH
For a full list of partnerships and our
UN Global Compact commitments,
read our online report.
