Partnerships
for Progress
t
12
33
28,488
GLOBAL
IN NEW RESPONSIBLE
DRIVERS
RUSSIAN SCHOOLS INVOLVED
CONSUMPTION PROGRAMME
COMPANIES
TO REDUCE
FOCUSED ON
DESIGNATED
REGISTERED
IN MEXICO
Impact
As an industry leader, we have
a responsibility to recognise
the problem of alcohol abuse.
In encouraging consumers to make
positive choices in relation to alcohol
consumption, we work closely with
industry groups, governments,
non-governmental organisations
and third parties.
JOINED TOGETHER
AND LAUNCHED
COMMITMENTS
MARKETS HAVE A
RELATED HARM
18 Heineken N.V.
Summary Sustainability Report 2012
The concept of
partnership runs
through our whole
approach to a
sustainable future.
Making a real
contribution to
reducing alcohol-
related harm
is no exception.
Sean O'Neill
Chief Corporate
Relations Officer
HARMFUL DRINKING
RELEVANT PARTNERSHIP
REDUCING ALCOHOL
ffj38
