Responsible
consumption
HAVE A
VIEWS OF THE
271
7.5bn
WEBSITE
IN THREE WEEKS
BRANDS
CARRY A
'SUNRISE' CAMPAIGN
MESSAGE
COUNTRIES
DEDICATED
Impact
Beer is a natural product enjoyed by
millions of people around the world.
It is, and can be, part of a balanced
lifestyle when consumed responsibly.
As one of the world's leading brewers,
we actively promote the enjoyment
of beer in moderation.
RESPONSIBLE
CONSUMPTION
RESPONSIBILITY
RESPONSIBLY'
16 Heineken N.V.
Summary Sustainability Report 2012
89
ii
BOTTLES AND CANS
HAVE DISPLAYED
'ENJOY HEINEKEN
Alexis Nasard
Chief Commercial
Officer
As an industry
leader, we have the
responsibility to
promote moderate
drinking. As a brand
builder, we have the
opportunity to
make it aspirational.
