0
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Energy-efficient fridges,
recyclable cups and waste
separation helped make
Holland Heineken House,
our official venue at the
London Olympics, the
greenest one yet.
Heineken N.V. 11
Summary Sustainability Report 2012
A
I
A
All new purchased
fridges to be based
on green technology,
if possible
We achieved a compliance
rate of 93%
Evaluation criteria for
new product innovations
introduced
In several stages of the
innovation process, we
have embedded the
environmental requirements
Develop and execute
a baseline carbon
footprint model
We created a model
covering the entire value
chain and calculated
the carbon footprint
of 90% of HEINEKEN
Group volume
Read more about these and
other topics such as calculating
our carbon footprint in our
online report.
Packaging
Our new packaging policy, implemented
across four regions in 2012, aims to
reduce the environmental impact of
packaging without any loss of product
integrity or quality. It centres on weight
reduction, carbon footprint, efficient
sourcing and the optimisation of new
packaging during its design phase. This
'eco-design' methodology is now fully
embedded in our global innovation and
renovation process.
Cooling
Cooling is essential to the consumer's
experience of our beer, but also a
significant contributor to our total
carbon footprint. To reduce this, we have
committed to installing only eco-friendly
fridges. In 2012, more than 93% of
our new fridges had one or more 'green'
characteristics, resulting in an average
energy saving of 38%.
We continued the roll-out of first-
generation 'green' draught beer coolers
started in 2011By using hydrocarbon
refrigerants, these coolers consume
15% less energy. Additionally, we
redesigned the frozen column of the
Heineken® Extra Cold beer draught
system. Using a single, advanced-
technology cooler for the column and
the beer, the installation is 90% more
energy efficient than the original.
Distribution
In 2012, we launched a number of
initiatives to support CO; reduction
in distribution. The CO; Efficiency
Framework provides distribution teams
with a structured approach to CO;
reduction, while the Green Compass
Self-Assessment enables logistics
teams to assess their own potential
for CO; reduction. In March, HEINEKEN
joined the official launch of Green
Freight Europe, an industry initiative
focused on reducing the environmental
impact of European road transport.
Innovation
We have made good progress in
embedding a culture of innovation in
the Company with the internal 'Ideas
Contest'. Externally, the 'Ideas Brewery'
taps into the creativity of our consumers.
The first challenge, launched in April,
related to sustainable packaging. Of
130 ideas submitted, 75 have gone on
to the co-creation phase. Completing
the innovation circle is THINC. In June,
we invited packaging suppliers from
around the world to present their
most innovative ideas. Of 33 pitches,
seven ideas were judged as potential
'next-generation packaging' solutions.
Green events: inspiring sustainability
Heineken®-sponsored music events offer
a great opportunity for us to inspire
event partners and consumers to act
sustainably. In 2011we developed a
toolkit to stimulate consistently 'green'
Heineken® events. This was actively
adopted by our Operating Companies
in 2012. They were asked to select their
top three events and to take the first
steps to making them greener and
cleaner. It includes a range of ideas
to reduce, reuse and recycle, such as
separate waste collection and bio-based
plastic cups. This resulted in sustainable
initiatives at more than 70 events in
20 countries.
For this and other case studies
relating to Green Commerce,
see our online report.
