Green
Commerce
93
OF NEW
FRIDGES
LIFE-CYCLE
PLATFORM
Improve
Our focus in 2012 has been
on reducing the total carbon
footprint of our products
across the value chain.
Partnering through our open
innovation platforms is just one of
the ways we find opportunities to
reduce our environmental impact.
ASSESSMENTS
CONDUCTED ON
PACKAGING
ARE GREEN
JOURNEYS FROM
ROAD TO RAIL
IN SWITZERLAND
SUSTAINABLE
PACKAGING IDEAS
SUBMITTED
TO OUR OPEN
INNOVATION
GREEN EVENTS
10 Heineken N.V.
Summary Sustainability Report 2012
Innovation plays
an increasingly
important role
in driving
sustainability
across our
commercial
activities.
Alexis Nasard
Chief Commercial
Officer
LESS BY TRANSFERRING
IN 20 COUNTRIES
