What we said we will do by 20121
What we've done in 2011
Responsible Consumption
Develop 'Enjoy Heineken® Responsibly' (EHR)
to include on-trade execution; further extend
the online programme
Develop and deliver a workshop to 100% of commerce/
marketing employees that supports our Rules on
Responsible Commercial Communication (RCC)
Develop a specific alcohol and work plan for contractors
Partnerships for Progress
At least 50 HEINEKEN markets have a partnership
with a third party to address alcohol abuse
Criteria for successful partnerships developed
and existing partnerships reviewed
Global Actions on Harmful Drinking projects
have been implemented in key markets
Enablers
From 2010: every Operating Company to have
a three-year sustainability plan
Renewed Supplier Code based on new approach
by mid-2010
In 2010, introduce incentives for all senior
managers on sustainability target
'This overview summarises only a part of
our commitments and deliverables. For the
complete list please visit our online report.
Delivered and completed
The new annual RCC module was integrated into the
Global Commerce University and online in December
Contractors are now included in the Cool@Work
annual implementation guidelines
3A Operating Companies have a relevant partnership
Partnership criteria reviewed and more clearly defined
Activities took place in the 33 countries where we have
partnerships with NGOs that address
harmful drinking
Target achieved
By end 201198% of global
suppliers and close to 12,000
local suppliers had signed the
new Supplier Code
79% of all senior managers
had an incentive
on sustainability
Heineken N.V. Summary Sustain
lity Report 2011
