Our approach to sustainability
is integral to enabling these
business objectives.
Governance
Brewing a Better Future is
governed by an Executive-ievel
Steering Committee that meets
each quarter. On a day-to-day basis,
Brewing a Better Future is governed
by a team of representatives from
the Supply Chain, Commerce,
FIR, Control Accounting and
Corporate Relations functions.
Each of our markets has its own
sustainability committee, and
three-year sustainability plan
integrated within the strategy
of the businessunit.
Enabling our business priorities
In 2011 our business leaders
undertook a significant strategic
review in order to reframe our
business priorities based on our
unique assets and core competencies.
The result of this process are five
business priorities that reflect
where we will focus our efforts:
Grow the Heineken® brand
Consumer-inspired, customer-
oriented and brand-led
Capture the opportunity
in emerging markets
Leverage the benefits of
FHEINEKEN's global scale
Drive personal leadership.
For more information about the
programme and governance
structure, see our online report.
From barley to bar we target improvements throughout the value chain
Packaging
materials
production
f glass bottles,
cans and kegs
Heineken N.V. Summary Sustainability Report 2011
