6
About Brewing
a Better Future
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1
We have created 23 programme areas that by 2020
will bring our words 'Brewing a Better Future' to life with
our people and our stakeholders and which cover our
material impacts as well as our value-based approach
to people and society."
Brewing a Better Future was
introduced in April 2010 and
born out of close discussion
with our stakeholders. It has
provided the Company with
a road map and reflects our
integrated and long-term
ambition to become an even
greener business.
We focus on three strategic
imperatives:
1Continuously IMPROVE the
environmental impact of our
brands and business
2. EMPOWER our people and the
communities in which we operate
3. Positively IMPACT the role of beer
in society.
To be the
World's Greenest Brewer
Empower I I
Continuously improve
the environmental
impact of our brands
and business
Empower our
people and the
communities in
which we operate
Positively impact
the role of beer
in society
Green
Green
Engaging
HEINEKEN
r
Brewer
Employees
Cares
Responsible
Partnerships
Consumption
for Progress
Governance, Senior management incentives,
Reporting and transparency, Supplier Code, Communication and engagement
