Stakeholder dialogue
A LEAD
Stakeholders are a vital part of our Brewing a Better
Future journey. They help us to stay focused on what
matters and warn us when they feel we are moving
off-track.
An important platform for
stakeholder engagement and
dialogue is HEINEKEN's biannual
Reputation Research. Since early
2010, more than 3,000 stakeholders
like NGOs, governments, employees,
and customers have given their
opinions about HEINEKEN.
In addition to this we have been
in an ongoing dialogue with our
stakeholders through separate
meetings, calls and correspondence.
The research and ongoing dialogue
shows that stakeholders have a high
level of trust in the Company. It
also identifies issues and areas for
improvement. Read more in the
online report about what our
stakeholders told us and what
we did in response to this feedback.
Working with partners
Our philosophy of sharing the
journey by working with partners
and stakeholders meant that in
2011 we significantly increased
our work with relevant groups and
individuals around the world.
We became a founding member of
the United Nations Global Compact
LEAD; we increased our participation
with the World Economic Forum to
Industry Partner; we joined the
Clinton Global Initiative; and we
joined forces with other major Dutch
multinationals within the Dutch
Sustainable Growth Coalition.
In addition to these, we are actively
engaged in an increasing number of
organisations that support our aims
for both business and society. Some
of the most notable are the Beverage
Industry Round Table (B.I.E.R.),
a partnership of global beverage
companies which focus on water
stewardship, energy and climate
change and stakeholder
engagement; the Sustainable
Agriculture Initiative (SAI):
a platform to design a common
framework for a more sustainable
approach to agriculture; and
The Stop TB Partnership, a collective
force that is transforming the fight
against tuberculosis in more than
100 countries.
Global Compact
PARTICIPANT
International Center for Alcohol Policies
Analysis. Balance. Partnership.
WORLD
ECONOMIC
FORUM
For a full list of partnerships and our
UN Global Compact commitments,
read our online report.
Heineken N.V. Summary Sustainability Report 2011
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