ii
€1
€11.5 millio
Our HEINEKEN Cares
programme focuses on
colleagues how to live
and produce more in
a sustainable way.
It is based on listening
and learning from
our stakeholders."
Siep Hiemstra
Regional President,
Africa and the Middle East
By the end of 2011the
independent Heineken Africa
Foundation had committed to
27 healthcare projects totalling
almost €2.5 million.
Key figures
farm households in Africa
received project support to date
Sustainable agriculture
Our aim is to put in place the
conditions that allow us to secure
a steady supply of barley, hops
and apples for all our beer and cider
brands from sustainable sources. This
way we can continue to make quality
products from natural ingredients
without depleting nature's resources
and in doing so help to secure the
world's future food production.
In 2010, we joined the Sustainable
Agriculture Initiative Platform (SAI),
a food industry organisation of 37
multinational companies working
towards a more sustainable food
chain. The SAI has developed both
principles and practices for more
sustainable agriculture in the fruit
and arable sectors, which we have
adopted. We are also working
together with SAI to develop
a common and consistent way
of measuring improvements in
sustainable agriculture for use
by farmers.
Local sourcing
In 2011we were running a number
of local sourcing activities in different
Operating Companies and in 2012
we plan to bring them under a more
clearly defined approach per region.
In Africa we have set a goal of
boosting the level of locally sourced
raw materials to 60% in 2020, in order
to reduce our carbon footprint and
help the local economy.
Our local sourcing initiatives in
Africa, in particular, play a key
role in economically and socially
empowering communities and
thousands of local farmers. Local
sourcing creates both a viable value
chain and a reliable local supply
HEINEKEN Spanish
catering school beats
the unemployment blues
I Read more about this and
other community cases in
the online report.
chain. It generates jobs and increases
wages, which in turn helps to alleviate
poverty and hunger.
In 2011we continued to expand our
local sourcing projects in sub-Saharan
Africa. We now have projects covering
eight countries and involving tens
of thousands of farmers and their
families. These include sorghum
projects in Nigeria and rice projects
in the Democratic Republic of Congo.
The battle against HIV/AIDS
In March 2011, HEINEKEN hosted
the HIV/AIDS Symposium 2011,
bringing together leading figures
from international organisations,
NGOs, the public health community
and the industry, debating the
challenges in the areas of funding,
increased resistance of HIV/AIDS to
treatment and access to medicines.
During the symposium, HEINEKEN
renewed its commitment to continue
to play a role at the forefront of the
battle against HIV/AIDS.
HEINEKEN guarantees treatment for
employees and their families for life,
even if they leave the Company.
Read more about these and other topics
like biodiversity and our local economic
impact in our online report.
jobs in Mexico are related to
our business
was contributed by oUTOperating
Companies to their local communities
Heineken N.V. Summary Sustainability Report 2011
13
