a
19%
1'652^j
19 markets
tSJ
Brewing a Better Future
has helped transform
the way we think and act.
We are now consciously
more responsible citizens
and more engaged
as employees."
Michael O'Hare
-- - - - -
w
m
Chief Human Resources Officer
In 2011 we launched the HEINEKEN
Sustainability Academy, an online
learning platform accessible to all
employees worldwide.
Key figures
decrease in accident frequency
employees completed 2,145 courses
at the Sustainability Academy
initiated Employee
Volunteering activities
Health arid safety
At HEINEKEN we want to ensure
that our employees and the people
we work with can operate in a safe
and healthy environment. We
improved and extended the system
for accident registration and
reporting, thereby covering a larger
part of our organisation. Despite an
increase in the absolute reported
number of accidents, the frequency
decreased by over 19%.
Of all the accidents that occur
worldwide within our business, the
majority take place outside of the
production environment. Increasingly,
our safety policy must seek ways to
positively influence outcomes in areas
that have not traditionally been the
main focus of safety activities. In
2011,27 people lost their lives working
with or for our business, on and off
our premises. The security situation
in Mexico was the biggest cause of
these fatal accidents (17 in total),
due to shooting incidents related to
drug-related violence. Most of them
occurred in stores owned by the
Company or impacted security
personnel. We are in regular contact
with the relevant authorities to ensure
assistance in addressing the violence.
We have reviewed the safety
measures on our premises across
I of our businesses. In addition we
pve focused on ensuring our new
hployees receive safety training.
Bjiew global occupational health
afety policy was approved
bj ^&£xecutive Board in 2011
nediate implementation.
HEINEKEN Ireland
employees dedicated over
2,000 hours of their time
to the 'Simon Community'
I Read more about this and other
cases in our online report.
Employees' Human Rights
The new HEINEKEN Employees'
Human Rights policy is a further
elaboration and articulation of
our Company values and was
approved by the Executive Board
in December 2011Through this new
policy we endorse the principles of
the Universal Declaration of Human
Rights and the Core Conventions of
the International Labour Organization
(ILO). It covers 11 clear standards
on employees'.and human rights,
including topics such as non
discrimination, freedom of
association, forced labour
and harassment.
Employee volunteering
We encourage our employees to
become actively involved in their
communities through voluntary
work. Nineteen Operating
Companies involved their employees
in structured, company-sponsored
activities as diverse as beach
clean-up, help with renovations of
hospitals, educating schoolchildren
on environmental preservation,
to giving senior citizens a day out.
Read more about these and other topics
like Integrity in our online report.
Heineken N.V. Summary Sustainability Report 2011
11
