a
85%
5,000
16,000
Innovation and co-operation
with consumers and suppliers
are the axes of our commercial
sustainability drive."
Alexis Nasard
HEINEKEN hosted the
most sustainable festival
ever held in Portugal
Chief Commercial Officer
GREEN
FREIGHT
EUROPE
HEINEKEN is one of the initiators of Green
Freight Europe, aimed to make road freight
transport in Europe more sustainable.
Key figures
of newly purchased fridges are
'green', saving up to 30% energy
David Greens ordered by more
than 30 markets
people visited HEINEKEN's
most sustainable festival ever
held in Portugal
Packaging
Packaging accounts for a substantial
part of the carbon footprint of our
products. We are working with
distributors and retailers, refuse
collectors and off-trade operators
in the market to encourage reuse,
recycling or energy recovery. We also
developed a new packaging policy
aimed at reducing the environmental
impact of packaging throughout the
product life cycle, without any loss of
product integrity or quality. In 2011
we began to measure the carbon
footprint of our packaging in 26
markets in Europe and the Americas.
Cooling
To serve our consumers a refreshing
beer, cooling is essential. But it also
contributes to our carbon footprint.
We were among the first brewers to
commit to the global introduction
of eco-friendly fridges. In 2011
85% of our new fridges had one or
more green measures, resulting in
an estimated 30% energy saving.
In April 2011we started rolling out
the David Green, the world's first
'green' draught beer system. This
innovative system uses 75% less
energy than traditional tap systems.
Another important innovation is
an insulation cover for the Heineken®
Extra Cold draught column. Wrapping
this cover around the frozen column
during off-hours can save up to
20% energy. The cover, unique in
the industry, was introduced in
15 markets across Europe and
Asia in November.
Distribution
In 2011we began measuring and
reporting the carbon footprint of
our distribution activities within 25
of our largest Operating Companies.
For the first time sustainability was
I For this and other case studies
visit our online report.
consistently included in our global
tenders for transportation in both
ocean and road freight and a green
distribution policy was developed.
Innovation
Innovation is a key driver of
sustainability improvements.
Recognising this, we developed
and rolled out an improved global
innovation process. The process
consists of a new EcoDesign
methodology and related tools that
allow us to assess the environmental
impact of our new products, by taking
into consideration, for instance,
recyclability and the importance
of optimising material weight.
Making our events greener
To support a sustainable approach
of our Fleineken®-sponsored music
events, we introduced an event toolkit
which offers a range of ideas and
strategies to reduce, reuse and recycle.
An analysis of our packaging footprint
led to a decision to replace PET
cups with polypropylene cups and
bio-based plastic cups. These have
a carbon footprint that is up to 35%
lower than standard plastic cups.
Read more about these and other topics
like our Green Events in our online report.
Heineken N.V. Summary Sustainability Report 2011
