Corporate Social Investment
Corporate Social Investment
per region
A community mobile clinic in Midvaal in South
Africa to replace an old and low-quality mobile
unit. The new clinic is expected to be used by
around 1,250 patients per month. The Sedibeng
Brewery will be responsible for its maintenance.
In collaboration with the Burundi Ministry of
the Interior (who provided the plot of land),
the Ministry of Health (who will supply the
trained staff), and representatives of the local
community, HAF approved financial support for
the construction of a Community Health Centre
in Burundi, close to one of the breweries.
In Kinshasa, Democratic Republic of Congo, HAF
supported a project aimed at early diagnosis of
children at risk of sickle cell anaemia. For more
information, see page 31.
In many markets we invest in local communities.
In total we invested approximately EUR15 million
in cash and over EUR8 million in product value.
These amounts exclude the hours spent by our
employees during work time. As of 2011 we will
introduce a standardised way of capturing all our
investments and will use this to give us a better
insight into the impact and value of our activities
and to better focus our future efforts.
24%
49%
21%
0.01%
6%
Africa and the Middle East
Americas
Asia Pacific*
Central and Eastern Europe
Western Europe
*ln relation to our Asia Pacific region, community investment and
involvement is delivered predominantly by Asia Pacific Breweries
(APB), Heineken's joint venture with Fraser and Neave APB is not
in scope of this report.
