Brewing a Better
Future, Together
Contents
Foreword
Sustainability online
IFC Foreword
2 About this report
6 Milestones 2010
8 What we said and what we've done
10 Brewing a Better Future
Brewing a Better Future
12 Green Brewer
22 Green Commerce
EMPOWER
26 Engaging Employees
30 Fieineken Cares
IMPACT
36 Responsible Consumption
40 Partnerships for Progress
44 Enablers
47 Millennium Development Goals
Appendices
50 Appendix 1: Reporting basis
54 Appendix 2: Overview of environmental
performance
56 Appendix 3: Global Reporting Initiative
Reference Table
65 Appendix 4: List of Operating Companies
and Business Units
67 Appendix 5: Independent Assurance
Report from KPMG
IBC Reference information
feVi
- i
Full HTML of this Sustainability Report
with added functionality and features
atwww.sustainabilityreportheineken.com
An overview of our Brewing a Better
Future approach
Downloadable information relating
to our six strategic initiatives
The sustainability reports of our markets
During 2010 we accelerated the transformation
of our business and our platforms for future
growth. Through our acquisition of the beer
operations of FEMSA in Mexico and Brazil,
we welcomed new shareholders, new
colleagues and iconic brands into
our business.
We also transformed our approach to building
a more sustainable business with the launch of
our Brewing a Better Future initiative. This ten-year
journey will have a significant impact on the way
in which we bring our products to market, improve
and measure our environmental performance,
contribute to our communities and engage with
our internal and external stakeholders. It is a
considerable undertaking that puts renewed focus
on our need to create value at all levels of society.
We shared our new thinking and commitments
with our stakeholders last year both in our 2009
Sustainability Report and at our launch symposium
in April 2010.
What I said then is worth repeating now: introducing
this new initiative will not come without its
challenges. The fact is that defining programmes
and setting KPIs is not enough. The real key to
success will be to translate our philosophy into
actions that make us think and behave differently.
So we are investing a significant amount of time
and resources in integrating Brewing a Better
Future into our business processes, governance,
and engagement models. To help us, each of our
majority-owned businesses and our Head Office
has formed dedicated sustainability committees.
Each has developed a three-year sustainability
plan and each has ensured that sustainability is
being discussed at the Management Team level.