OUR IMPACT ON SOCIETY
ENERGY WATER SAFETY
STAKEHOLDER DIALOGUE!!»
AGRICULTURE SUPPLY CHAIN
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RESPONSIBLE CONSUMPTION Heineken
What we said
What we have done
Agriculture
Supply chain responsibility
Responsible consumption
Our impact on society
Measuring performance of most important
malt suppliers
Share learnings of the Skylark project and create
governance model
Extend GMO audits to local suppliers maize and rice
Set long-term targets for the year 2020
Start roll-out of supplier code in Asia, Americas and
Africa and the Middle East
Finalise supplier code pilots in Indonesia and Nigeria
We set up a measuring tool to be implemented
in 2010
We published a technical handbook on Skylark
for farmers
We extended the GMO audits to local suppliers
of maize and rice and increased the number
of quality audits
In the context of our new approach, we defined a
long-term strategy for supply chain responsibility
We started roll-out of the supplier code in Asia,
Americas and Africa and the Middle East, to be
finalised towards the end of 2010
We divested the business in Indonesia. We
postponed the supplier code pilot in Nigeria
to early 2010
'Responsibility' part of the brand architecture
of top 10 brands
Ensure compliance to the Rules on Responsible
Commercial Communication and Cool@Work
programme internally
Maintain market-based partnerships
All our major brands have some form of
responsibility messaging as integral part
of the commercial communication
In order to promote compliance, we successfully
conducted an online training on our Rules on
Responsible Commercial Communication
(response rate: 90 per cent) and implemented
Cool@Work in our new Operating Companies
We increased the level of market based
partnerships to 33
Launch new community investment approach
for Africa
Base measurement for employee rights
Roll-out of training on Code of Business Conduct
and Whistleblowing Procedure
Conduct four Economic Impact Assessments (ElAs)
We launched the Heineken Africa Foundation
We finalised internal discussions on the draft
employee rights policy and prepared a base
measurement to be conducted early 2010
We prepared the online training modules for the
Code of Business Conduct and Whistleblowing
Procedure to be implemented in the first half
of 2010
We conducted one EIA in Nigeria and one covering
all our markets in the European Union
Heineken N.V. - Sustainability Report 2009 7
