io-year ambition and short-term targets to 2012
Here we outline the overall ambition that we have defined
for 2020 for the six strategic initiatives and the interim
targets to achieve by the end of 2012 in order to provide a
sound platform on which to achieve our long-term ambition.
1. Green brewer
Our Ambition:
Use energy in an efficient way and to reduce the associated
fossil C02 emissions at least in line with international
agreements and treaties and, where possible, ahead of these.
We will develop the concept of the C02 -neutral brewery and
implement this in at least 3 breweries. We will strive to use
water in the most efficient way and without compromising
access to water for users of the same source. The used water
will be returned to the eco system, in a quality that is suitable
for its next use, or discharged with a quality that does not
harm the eco-system or its potential next use. As far as is
possible financially and technically, we will seek to apply the
water-neutrality principle at our breweries and production
units in water-stressed areas.
Average fossil C02 emission: 8.5 kg/hi
Specific energy consumption: 155 MJ/hl
Specific water consumption: 4.3 hl/hl
First pilot on water neutrality executed
Energy efficient brewery designed
Water Footprint studies performed
Inventory of energy water consumption for brewery
warehouses and offices, including studies for improving
energy water efficiency
2. Green Commerce
Our Ambition:
Achieve a significant reduction of the carbon footprint of our
brands and business using stakeholder- accepted models and
tools. Transparent reporting against clear benchmarks.
Include carbon reduction throughout the value chain
supported by a new supplier code. A significant reduction in
the total carbon load per hectolitre by 2020. Carbon and
environment are part of the considerations for new
packaging, innovations and business ventures.
Develop and execute a baseline carbon footprint model
Design and adopt a new packaging policy with agreed
targets for carbon reduction
Evaluation criteria for new product innovations are
introduced in all regions
Energy reduction of 15% in cooling against index
Continuous roll-out of guidelines on Life Cycle Analysis
and carbon footprint for cooling equipment to suppliers
Carbon reduction opportunities in distribution identified
through footprint reviews for Top 20 markets
Distribution efficiency standards defined for owned
and outsourced operations
3. Engaging Employees
Our Ambition:
A completely safe and secure working environment for all
our employees. Consistent achievement of zero fatalities
across our business. All employees fully aware of their rights
and their obligations. Rights part of the annual audit.
Employees are routinely engaged in local, regional and
international activities that support communities and causes.
Accident frequency target for supply chain:
maximum 1.2 accidents/lOOFTEs
Safety targets set for non-production related activities
Training modules for employees in high and medium
safety risk functions rolled out
Integrity included in employee surveys and followed up
Employee Rights policy adopted, implemented and audited
"Day of Giving" programme and volunteering scheme
implemented in 10 operations
4. Heineken Cares
Our Ambition:
To help empower thousands of people across hundreds of
communities where we are active via the sustainable local
supply of raw materials, in the right quantity and quality and
at a fair and acceptable return and cost. All of our employees
and dependents have access to basic medical care (meeting
pre-defined local standards). We will increase the level of
Corporate Social Investment (CSI) in developing markets and
will monitor our economic impact and act in order to
maximise our local economic impact within the economic
boundaries of our company.
In 2010, double, to EUR 20 million, the funding for the
Heineken Africa Foundation, enabling EUR 1 million
investment per year thereafter
Local sourcing activities fully evaluated
and regional targets for 2015 are set
Evaluation of our reporting and monitoring system
for sustainable agriculture and the definition of an
action plan to improve compliance
Standards for sustainable agriculture are aligned
with and verified by stakeholders
Inventory of possible partnerships with NGOs
in the area of CSI
All operations that do not meet our defined standard
of healthcare include improvement plans in their
operational planning
Perform 12 Economic Impact Assessments
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Appendices
By 2012:
By 2012:
By 2012:
By 2012:
Target refers to breweries in scope of the Energy Savings Programme
40 Sustainability Report 2009 - Heineken N.V.
