€14,319 MILLION
€1,932 MILLION
a,013 MILLION
125.8 MILLION
HECTOLITRES
25.9 MILLION
HECTOLITRES
Heineken is one of the world's great brewers and is
committed to growth and remaining independent. The
brand that bears the founder's family name - Heineken -
is available in almost every country on the globe and is the
world's most valuable international premium beer brand.
Our aim is to be a leading brewer in each of the markets in which we
operate and to have the world's most prominent brand portfolio. Our
principal international brand is Heineken®, but the Group brews and sells
more than 200 international premium, regional, local and specialty beers
and ciders, including Amstel®, Birra Moretti®, Cruzcampo®, Foster's",
Maes®, Murphy's®, Newcastle Brown Ale®, Ochota®, Primus®, Sagres®, Star®,
Strongbow®, Tiger® and Zywiec®.
We have the widest presence of all international brewers, thanks to
our global network of distributors and 125 breweries in more than
70 countries. In Europe we are the largest brewer and cider producer.
We achieve our global coverage through a combination of wholly-owned
companies, licence agreements, affiliates and strategic partnerships and
alliances. Some of our wholesalers also distribute wine, spirits and soft
drinks. Our brands are well established in profitable, mature markets,
whilst the popularity of our beers is growing in emerging beer markets.
Marketing excellence and innovation are key components of our growth
strategy. In everything we do, it is the consumers and their changing
needs that is at the heart of our efforts.
Revenue
27.3%
EBIT (beia)
10.5%
Net profit (beia)
(9.5%)
Consolidated beer volume
19.4%
Heineken volume in premium segment
4.7%
We also play an important role in society and in the communities in which
we operate. Social responsibility and sustainability underpin everything
we do. As part of this, we will continue to increase our initiatives to
combat alcohol abuse and misuse and we will work hard to reach the
highest environmental standards in the industry.
HEINEKEN
AT A GLANCE
Geographic distribution of personnel
In numbers
mm
Western Europe
21,362
Head office
854
Central and Eastern Europe
20,390
Americas
1,956
Africa and the Middle East
10,667
Asia Pacific
979
In the Netherlands 3,971
