BUILDING A CULTURE
OF REPORTING
PORTUGAL IMPROVES
CONSUMER CHOICE FOR
THE VISUALLY IMPAIRED BY
INCLUDING BRAND NAME.
SERVE SIZE AND ALCOHOi.
CONTENT IN BRA!" E ON
SAGRES PACKAGING
Your feedback
We cannot improve performance or reporting without
feedback from and dialogue with our stakeholders.
If you have any questions or remarks, we would like
to hear from you.
Please send your e-mail to: responsibility@heineken.com
or write to:
Sean O'Neill, Group Corporate Relations Director
Sietze Montijn, Head of Corporate Responsibility
Mark van Rijn, Manager Company and Society
Heineken International B.V.
P.O. Box 28
1000 AA Amsterdam
The Netherlands
Our sustainability cycle
This report is both the end and the beginning of the
governance cycle within Heineken.
We believe that reporting is an important driver of action
within a business as well as a tool that encourages and
facilitates dialogue. To this end, we will be working with our
biggest operating companies during the year to support the
development of their own sustainability reviews that will
facilitate more local and relevant dialogue.
Thank you for taking the time to read the report. We look
forward to hearing your views and suggestions.
Sean O'Neill
Group Corporate Relations Director, Heineken N.V.
PORTUGAL
ROBING ANDDATA GAT^
Sr«ATEGY AND TABGET5
Heineken's operating company in Greece, Athenian Brewery,
published its first ever Sustainability Report in December 2008,
outlining the full range of its CSR activities to stakeholders.
The report covers the Company's internal and external projects,
how they are being implemented, and the results that have been
achieved. These include the introduction of Heineken's Cool@Work
programme aimed at encouraging staff to promote responsible
alcohol consumption, an environmental campaign focused on
protecting local beaches, and the improvement of waste
management and recycling processes.
"We're very pleased with the reception it has had," says Marnie
Kontovraki, External Communications and Public Affairs Manager
at Athenian Brewery. "The work we do to improve our contribution
to the environment and to local communities is very important
to us. The report has given us a great platform to showcase
these activities."
The report was well received by the Press and it was distributed to
external stakeholders including government, NGOs, as well as the
Company's wholesale and retail partners, many of whom had been
unaware of the full scope of the company's sustainability activities.
The report was also presented internally, explaining to employees
that their employer is socially and environmentally engaged and
strives to have a positive impact on society.
"The results have far exceeded our expectations and we're now
looking forward to presenting the 2009 edition," says Marnie.
HEINEKEN N.V. SUSTAINABILITY REPORT 2008 03
