DON7 DRINK
AND DRIVE
CAMPAIGN IN
COLLABORATION
WITH THE
FEDERAL ROAD
SAFETT VI
COMMISSION
IMPACT ON DEVELOPING MARKETS
satisfactory level, we have stopped using beer promoters
and lost sales. The audit also found that more than 90 per
cent of the respondents who had previously worked for
non-BSIC members, felt better off under their current BSIC
member employment.
Corporate citizenship
In 2008, we spent €5.3 million on non-commercial
sponsorship that supports the communities in which we
operate. These activities range from sponsorship of local
cultural events to financial assistance of training in the
communities in which we operate and excludes employee
time and employee giving. This amount was 7 per cent
lower than the amount spent in 2007.
To facilitate mutual learning between operating companies
in the area of corporate citizenship, we have developed and
distributed an electronic workbench that allows operating
companies to share their activities within the Heineken
community.
Employee rights
Throughout 2008, we worked hard on the development of
our Employee Rights policy. Roll-out for this policy is planned
for 2009. Our operations will make use of the Quick Scan of
the Human Rights Compliance Assessment Tool in order to
make improvements in this area when needed. No human
rights-related incidents were reported to the Group in 2008.
28 HEINEKEN N.V. SUSTAINABILITV REPORT 2008
NIGERIA
