"The first crucial step is to get the data right." Paul Bruijn Safety, Health and Environmental Specialist, Supply Chain Services Heineken International, the Netherlands were also achieved with the help of energy-saving programmes focused specifically on plant and equipment that consumes significant amounts of electricity. In the summer of 2007, we piloted a workshop session focused on energy at our Group head- office in Amsterdam. The purpose of the session was to spark discussion on energy and climate change. Information was provided on the activities that Heineken currently undertakes in relation to energy. Employees were given the opportunity to bring ideas forward on how to reduce energy consumption outside the brewing, production and packaging aspects of our business. The initiative generated some useful ideas and the intention is to roll out similar workshops throughout the business to both raise awareness and support direct action. Performance in 2007 The programmes and activities mentioned above helped us to deliver an improvement in our specific energy consumption of 9 per cent compared with 2002 and we are on track to achieve our target of 15 per cent improvement by 2010. The group of breweries and production units that were in scope when we made the commitment in 2002 has already met the target set for 2010, three years earlier than originally anticipated. Given the significant acquisitions since 2002, our challenge is to ensure the newly acquired businesses up to the end of 2007 (mainly in developing markets) meet the target. 09 Carbon labelling TA Exploring the feasibility of carbon labelling The European Union Sustainable Development Strategy (SDS) sets out seven key priority challenges, including one focused on sustainable consumption and production. SDS emphasises the need to minimise environmental damage and make sustainable use of the earth's resources. It identifies consumers and the choices they make, as key drivers for sustainable development - emphasising the value that energy labelling, eco-labelling and carbon labelling of products can play in prompting consumers to make sustainable buying decisions. A carbon label displays the quantified carbon dioxide footprint of the product - defined as the total amount of greenhouse gases (expressed in C02 equivalents) emitted over the product's entire life cycle. This footprint can be calculated using the standard for Life Cycle Assessment according to IS014040. The environmental team from Heineken Supply Chain have researched ways to find an effective calculation model for our products - based on several factors including packaging, materials, distance to consumer and dispensing methods. The first results of their work show that the carbon footprint for one litre of packed beer varies according to the type of packaging used and the transportation distance covered although we need more accurate input data to be able to calculate the exact numbers of the total footprint. With such huge variables as transport, supply chain, the sourcing of materials and delivery distances for units of an identical product, the study provides valuable insight into the very real difficulties that must be overcome to provide truly accurate carbon labelling on our brands. This research will continue, with the focus now on sourcing more reliable, validated data, defining our supply chains and identifying carbon footprint 'range' figures for our beer products. Heineken N.V. Sustainability Report 2007

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Heineken - Milieuverslag | 2007 | | pagina 11