07.
OUR TARGETS AND COMMITMENTS
Specific energy consumption 15 per cent lower by 2010 compared with 2002, simultaneously reducing our
C02 emissions
Completion of our waste water treatment construction programme by 2012 at the latest
Continued improvement of the recycling of our by-products
Implementation of our World Class Manufacturing programme in the area of safety and health
Revision of the Heineken Rules Guidelines for Responsible Commercial Communication, providing greater clarity
regarding the use of new media in advertising and marketing before the end of 2006
Introduction of'Enjoy Heineken Responsibly' by all operating companies that have not yet started this programme
in 2004 or 2005
Extension of our Selling Beer Safely Programme to other relevant markets in 2006 and 2007
Increase of our efforts to achieve an accident frequency of maximum 2.0 cases per 100 FTEs in 2008
A decrease of accident severity to 40 lost days per 100 FTEs by the end of 2008
Development of reporting indicators for supply-chain responsibility before 2006
Training of purchasers in Group Purchasing and incorporation of the Supplier Code in the discussions with more
than 50 per cent (in terms of purchasing value) of the suppliers doing business with Group Purchasing in 2006
Development of Heineken positions on employee rights and development and testing of a self-assessment
methodology in 2006
Development and testing of a Heineken methodology for measuring economic impact in 2006
Further development of a Heineken Base of the pyramid strategy before the end of 2006
In cooperation with other Dutch Multi-national Enterprises, the development of reporting criteria that provide
insight into Heineken's contribution to the realisation of the Millennium Development Goals before the end of 2006
Launch of a school awareness programme in Spain, the Czech Republic and the United Kingdom, bringing together
parents, teachers and school children before the end of 2006
Heineken N.V. - 2004/2005 Sustainability Report