Reach 02. Countries and brands As at 1 January 2006 1. Western Europe Heineken is Western Europe's largest and leading beer brewer. We have market leadership positions in the Netherlands, Spain and Italy and we are the number two player in France, Ireland and Switzerland. Heineken, and in some cases Amstel, are also brewed under licence or imported into several other Western European markets. 2. Central and Eastern Europe Brau Union is Heineken's Central European operating company and the largest brewing group in Central Europe, leading in Poland, Austria, Romania, Slovakia, Bulgaria and Macedonia. Brau Union has also strong market positions in Hungary, Croatia and the Czech Republic. As one of the results of the new management structure, this region now includes Germany and Greece as well, which were previously reported in Western Europe. A number of acquisitions in the past have strengthened our position in Germany. 3. The Americas Heineken has built a strong position in the Americas, with exports to the United States, Central America and the Caribbean. Heineken also owns a number of breweries in the Caribbean and Central America and has interests in and licensing agreements with several breweries in Central and South America. The agreement of Heineken USA and FEMSA Cerveza in Mexico has made Heineken the exclusive national importer, marketer and seller of FEMSA's brands. Our interest in CCU has strengthened our position in Chile and Argentina. 4. Africa and the Middle East Heineken has owned breweries and has enjoyed substantial market positions in several African countries for more than 50 years. In Africa we brew a variety of local brands and in some countries Heineken and Amstel beer are also brewed locally. Most of the operating companies also produce and market soft drinks. In South Africa, Amstel is brewed and distributed under licence. 5. Asia Pacific Underpinning our position in the region is our Singapore- based joint-venture with Fraser Neave, Heineken-Asia Pacific Breweries (Heineken-APB). It operates twenty-three breweries in Singapore, Malaysia, Thailand, Vietnam, Cambodia, China, New Zealand, Papua New Guinea and Sri Lanka. Heineken is brewed at several of Heineken-APB's breweries throughout the region. In addition, we have our own breweries in Indonesia and on New Caledonia. We also import Heineken into the region and in some countries it is brewed under licence. Heineken beer has a strong market position, particularly in Thailand, Vietnam, Hong Kong, Australia, New Zealand, Singapore and Taiwan. Geographical distribution of Group beer volume Western Europe 32,181 32,482 (0.9) Central and Eastern Europe 45,468 42,591 6.8 The Americas 15,123 14,546 3.9 Africa and the Middle East 15,036 13,483 11.5 Asia Pacific 10,802 9,526 13.4 Group beer volume 118,610 112,628 5.3 In thousands of hectolitres 2005 2004 Change Heineken N.V. - 2004/2005 Sustainability Report

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Heineken - Milieuverslag | 2004 | | pagina 4