Any company can buy the equipment and raw materials
that we use, but that still wouldn't make them a successful
brewing company. One of the key success factors for
Heineken is the long-term commitment from its employees
and the willingness to 'go the extra mile'. This commitment
is rooted in a great sense of pride in our company and its
brands. It is what we refer to as the green feeling. Like any
other company, Heineken is in a continuous process of
change caused by a continuous requirement to adapt to
its business environment. One of our key objectives is to
maintain this 'Heineken feeling' throughout these changes.
We do this by developing and investing in the current and
future leadership of the company, and by taking all our
employees seriously and treating them with the respect
they deserve.
Frans van der Minne
Group Human Resources Director
Heineken N.V. - 2004/2005 Sustainability Report