Contents
Foreword
1 FC Foreword
02 Countries and brands
06 What we said - what we have done
08 Fleineken values and principles
11 About this report
12 Chapter 1: The company
14 Profile
14 Governance
15 Dialogue with stakeholders
16 Case study: Implementation
of the Code of Conduct
18 Integrity
22 Chapter 2: The brewer
24 Case study: Save your energy
25 Total Productive Management
26 Environmental performance
32 Supply chain responsibility
34 Chapter 3: The products
36 Case study: Encouraging responsible
drinking in the USA
37 Beer, a positive product
37 Brand and portfolio management
38 Quality assurance
40 Alcohol and society
44 Chapter 4: The employees
46 Case study: English courses at Dinal
47 Health
49 Safety
51 Employee engagement
52 Employee rights
55 Training and career development
56 Chapter 5: The society
58 Case study: Sorghum growing
in Sierra Leone
59 Millennium Development Goals
60 Economic and social impact
61 Corporate citizenship
62 Base of the pyramid
64 Appendices
66 Appendix 1: Assurance assignment
Heineken
67 Appendix 2: Assurance report,
KPMG Sustainability
70 Appendix 3: Reporting process
73 Appendix 4: GRI table
75 Appendix 5: Operating companies
78 Appendix 6: Environmental performance
80 Reference information
Jean-Frangois van Boxmeer
Chairman Executive Board CEO
Our perspective
It gives me great pleasure to present our new
Sustainability Report on behalf of Heineken N.V.
and the Heineken Group of companies (together
'Heineken').
Since our company was founded over 140
years ago, Heineken has always believed in the
fundamental concept of sustainable growth and
has always recognised that we need support from
all our stakeholders, both at a global and local
level, to achieve our business objectives and meet
our obligations as a responsible corporate citizen.
After twenty years with Heineken, I am still proud
to be part of our company. Having worked for
operating companies in the so-called third, second
and first world, I have experienced many different
social and environmental challenges arising from
different cultures, countries at different stages of
development and the threats and opportunities
presented to the private sector. I have also
had first-hand experience of our employees'
extraordinary ability to meet these challenges
successfully. For this reason, I believe our
Sustainability Report is, above all else, a tribute to
the efforts of all our employees and a tribute to the
value of embedding the idea of sustainability within
our business. We cannot attribute our successes
Heineken N.V. - 2004/2005 Sustainability Report