09. Principles In order to fulfil its business CSR ambitions Heineken has adopted the following principles: General Heineken is actively aware of its social responsibilities, participating in societies all over the world, and lives up to them. Heineken has committed itself to providing an excellent and sustainable return on the investment made by its shareholders. It values the support of all its investors and seeks to communicate with them regularly and openly, providing reliable and timely financial and other information. For the continuity of the company, Heineken strives for a leading financial, environmental and social performance. To this end, investments in its workforce, its brands and its breweries are essential to the Heineken Company. Heineken feels part of the communities in which it operates. It aims to make a valuable and sustainable contribution to local and global societies.

Jaarverslagen en Personeelsbladen Heineken

Heineken - Milieuverslag | 2004 | | pagina 11