09.
Principles
In order to fulfil its business CSR ambitions
Heineken has adopted the following principles:
General
Heineken is actively aware of its social
responsibilities, participating in societies all
over the world, and lives up to them.
Heineken has committed itself to providing an
excellent and sustainable return on the investment
made by its shareholders. It values the support of
all its investors and seeks to communicate with
them regularly and openly, providing reliable and
timely financial and other information.
For the continuity of the company, Heineken strives
for a leading financial, environmental and social
performance. To this end, investments in its
workforce, its brands and its breweries are
essential to the Heineken Company.
Heineken feels part of the communities in which
it operates. It aims to make a valuable and
sustainable contribution to local and global societies.