Julio Questa Fundación Cruzcampo is the vehicle through which Heineken Espana expresses its commitment to the general interests of Spanish socie ty. And he is proud of the work done by the foundation since its inception in 1995. FROM CAR NIVAL TO REHABILITATION P R OG R A M M ES, H EI N E K E N ES PAN A SHOWS ITS SOCIAL FACE 'My reward, both personally and for the company, is that in a very short period of time the foundation has become a landmark in social commitment and cultural activities in the area,' says Julio Cuesta, who is General Managerof Fundación Cruzcampo and Heineken Espana's Manager Corporate Communication.Every year, Heineken Espana donates a certain percentage of its profits to the foundation. This gives Julio Cuesta a budget of between 500,000 and 600,000 euros a year to spend on activities of general interest. 'Our merit-and my problem-is that we have to do a lot with very little', he says. 'I just about breakeven every year, but if you double the budget I can guarantee you that I can double the activities.' And there's plenty to be done. In the field of social welfare, Fundación Cruzcampo helps to fund Proyecto Hombre, a rehabilitation programme for drug and alcohol addicts. It also provides financial assistance to organisations that help orphans and the needy and gives annual subventions to several organisations which provide support for disadvantaged people. In sport, Fundación Cruzcampo helps to fund the activities of the Andalusian Olympics Foundation. In the arts, it supports Spanish musical institutions and theatre festivals and spon sors an annual painting contest in Northern Spain which attracts several hundred artists from all over the country. Fundación Cruzcampo also awards an annual prize for lifetime service to Flamenco, El Compas del Cante, which is recognised, according tojulio Cuesta, by the media and critics as the Nobel prize in the field. Another prize awarded by the foundation, and an example of its efforts to promote local traditions, is the Baluarte del Carnaval, a prize awarded in the province of Cadiz in recognition of lifelong dedication to Carnival, which has likewise gained a reputa tion as the equivalent of the Oscar in its area. Last but not least, the foundation publishes a magazine called Blanco yOro, highlighting the cultural and historical aspects of beer, and makes its cultural centre available for use as a venue for academic and cultural events. The hard work is paying off. Just recently, Fundación Cruzcampo received the Gold Medal of the Royal Academy of Fine Arts for its longstanding support for cultural initia tives, and it has been recognised by the Spanish Society of Labour Medicine and other organisations as a cultural institution worth working with. 'We want to show that we do more than just produce beer, we care about society,' says Julio Cuesta. Community involvement performance of Heineken world-wide, average per operating company in euro NON-COMMERCIAL SPONSORSHIP NON-FINANCIAL DONATIONS 40,000 41

Jaarverslagen en Personeelsbladen Heineken

Heineken - Milieuverslag | 2002 | | pagina 119