SUPPLIERS OF AGRICULTURAL RAW MATERIALS ARE SELECTED ON THE BASIS OF CRITERIA WHICH INCLUDE ECOLOGICAL FACTORS SUCH AS A MINIMUM USE OF PESTICIDES
DURING THE CULTIVATION OF BARLEY AND HOPS. COMPLIANCE WITH THESE CRITERIA PROVIDES GUARANTEES FOR THE SAFETY OF THE BEER AND ENSURES FOR OPTIMUM
ENVIRONMENTAL MANAGEMENT WITHIN THIS LINK IN THE SUPPLY CHAIN.
EXAMPLE OF A PRODUCT CHAIN
END USER
RAW MATERIALS
PRODUCT
TRANSPORT
malting barley
water
steel
aluminium
paper pulp
EUROPEAN ENVIRONMENTAL PERFORMANCE