3.7 Environmental investments and savings Each production facility within the Heineken Company prepares a Three-year plan incorporating target figures pertaining to its environmental policy. The operating companies also provide information about the new measures to be implemented during this period, together with the required investments. The environmental invest ments scheduled for the period 2000-2002 at our most important European oper ating companies amount to a total expenditure in excess of EUR 12 million. These investments pertain to measures to counter emissions of odours, effluent treatment, soil investigations and modifications to boiler houses. However, it must be recognised that other regular investments also often lead to improved environmental performance. In addition to a continual refining of environmental management the policy also focuses on the reduction of present and future production costs. Within the con cept of eco-efficiency environment and economics go hand in hand. Improvements in water and energy efficiency (see Chapter 5) have resulted both in a reduction of the environmental impact and in substantial savings. However the economic benefits achieved by some investments are not immediately apparent. This is applicable, al though falling outside the scope of this European Report, for projects such as the con struction of wastewater treatment installations at all Heineken's African breweries. Two African plants have now begun work on the development of trial installations. 3.8 Product-oriented environmental management In general ISO 14001 certification pertains solely to the production facilities. However, we have committed ourselves to the continual improvement of our environmental performance throughout the entire supply chain, as laid down in the CEPS. For its bre weries in Zoeterwoude and Den Bosch, Heineken Nederland has supplemented its ISO 14001-based system of environmental management with some elements - in part already implemented - regarding the supply chain. Within this scope we have gained experience with the specification and refining of environmental standards applicable to promotional material, packaging and agricultural raw materials. TED DANSON PRESIDENT OF AMERICAN OCEANS CAMPAIGN ■so, I'M NO DIFFERENT THAN ANYONE ELSE. I HAVE A TENURED GUILT ABOUT HOW MUCH I USE. AND A LITTLE MORE AWARENESS OF HOW PRECIOUS WATER IS AND HOW IT WILL BECOME, UNFORTUNATELY WHAT WE FIGHT OVER. PROMOTIONAL MATERIAL Since 1998 a multi-disciplinary team has drawn up the environ mental criteria applicable to all promotional material purchased by Heineken Nederland. These criteria are not restricted solely to the relevant legislation and regula tions, but also take into account new developments such as the discussions about the use of PVC, a material which Heineken avoids whenever possible. Another important decision concerned the choice of alternative packaging and advertising materials that did not contain heavy metals. As a result of constructive consultations with suppliers and in combination with random inspections, our promotional material now not only complies with the applicable statu tory provisions, but also with the - often more stringent - require ments imposed by Heineken. THE ORGANISATION OF ENVIRONMENTAL MANAGEMENT 19

Jaarverslagen en Personeelsbladen Heineken

Heineken - Milieuverslag | 1998 | | pagina 21