INTERNATIONAL MAGAZINE Curtain falls for Heineken International Magazine i&SÏRSS' J Pag« Contracts signed, brewery ready at end-1993 aus,0 After eight years this is the final issue of Heineken International Magazine. In the eyes of its makers the maga zine has accomplished what it set out to achieve. 'Chairman G. van Schaik prolonged for a year On 5th December last year the contract was signed for the building and operation of a brewery in Vietnam. The new company is called Vietnam Brewery Limited and the brewery (initial capacity 300,000 hectolitres) is scheduled to come on stream at the end of 1993. The decision to set up an interna tional personnel magazine for the entire workforce of the European operating companies was taken in 1983. At that time only Heineken Nederland had a house magazine of its own. As the years have passed, quite a few changes have occurred. With the exception of Birra Dreher, every European operating company mean while has its own personnel magazi ne and the importance of Heineken International Magazine has gradual ly waned. Heineken International Magazine is not cheap to publish. The declining interest for the magazine, combined with the high costs, have led its makers to decide to cease its publica tion. However, this certainly does not mean that you will be deprived of Heineken news from outside your own national borders. 'Amsterdam' will continue to keep the editors of your personnel magazines up-to-date with all sorts of interesting develop ments within the fascinating world of Heineken. The supervisory Board of Heineken N.V. has requested Mr G. van Schaik to continue in his present post as Chairman of the Board of Heineken N.V. up to and including the Annual General Meeting of Shareholders to be held in April 1993. In March 1992 Mr Van Schaik will reach the age limit of 62 years laid down for directors in the Company's Articles of Association. Mr Van Schaik has agreed to this request. The office of Vietnam Brewery Ltd. in Ho Chi Minh City. The building is eighty years old and its renovation was recently completed. Numbe r 36 February }gg2 Contents International personnel magazine. Published six times a year in Dutch, English, Spanish and Italian by: Corporate Public Relations, Heineken N.V. P.O. Box 28, 1000 AA Amsterdam, tel. 020-5239229 Heineken subsidiary invests in brewery in Vietnam The brewery is being built in the vicinity of Ho Chi Minh City and will produce Tiger beer under licence from the brand's owners (Asia Pacific Breweries). At a later stage the possibility of producing Heineken beer locally will be considered. Heineken and Tiger are market leaders in the imports segment in Vietnam. At the present time beer consump tion per head of the population is still very low (1.2 litres). The beer market is expected to grow strongly in the next few years, partly thanks to the country's growing focus on a free market economy. Know-how The interest in the Vietnamese brewery has been placed within Asia Pacific Breweries (APB), a Singapore- based joint venture between Fraser Neave and Heineken. Heineken opted to have its stake held via APB because that company has extensive know-how of doing business in that part of Asia. Established in 1929, Asia Pacific Breweries is probably the oldest international joint venture in Singapore. Over the years APB has develo ped from a brewery company in Singapore to become a major region al brewing group with interests in Malaysia, Papua New Guinea, China and New Zealand/Australia. Besides this,APB exports to more than 45 countries in Asia and Europe. Input APB will have a 60% participa tion in the Vietnamese brewery. The remaining forty per cent is held by Foodstuff Company II, a part of the Commercial Department of Ho Chi Minh City. APB is investing over 25 million US dollars. Heineken is closely involved in the new project. A. Kiljan van Heuven is to become the brewery's general manager. In addition, the brewery will be built under The first stone for the new brewery is mortared into place by Mr Coebergh, Heineken Board member responsible for the Asia region, and Mr Nguyen Van Huun, vice-chairman of the local government of Ho Chi Minh City. Looking on, right, general manager Kiljan van Heuven. Heineken's supervision and techni cal assistance will be provided once the brewery is operational. It took a long time before the con tracts could be signed. The expecta tion was that negotiations would have been finalised by the beginning of 1991. But practice proved that the reali sation of such a project is very com plex, partly because of the structure of government and the complicated legislation. On top of this, the entry of foreign investors is a new expe rience for Vietnam.

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Heineken International Magazine | 1992 | | pagina 1