INTERNATIONAL MAGAZINE
Curtain falls for
Heineken International Magazine
i&SÏRSS'
J Pag«
Contracts signed, brewery ready at end-1993 aus,0
After eight years this is the final issue of Heineken
International Magazine. In the eyes of its makers the maga
zine has accomplished what it set out to achieve.
'Chairman
G. van Schaik
prolonged for a
year
On 5th December last year the contract was signed for the
building and operation of a brewery in Vietnam. The new
company is called Vietnam Brewery Limited and the
brewery (initial capacity 300,000 hectolitres) is scheduled
to come on stream at the end of 1993.
The decision to set up an interna
tional personnel magazine for the
entire workforce of the European
operating companies was taken in
1983. At that time only Heineken
Nederland had a house magazine of
its own.
As the years have passed, quite a
few changes have occurred. With the
exception of Birra Dreher, every
European operating company mean
while has its own personnel magazi
ne and the importance of Heineken
International Magazine has gradual
ly waned.
Heineken International Magazine
is not cheap to publish. The declining
interest for the magazine, combined
with the high costs, have led its
makers to decide to cease its publica
tion.
However, this certainly does not
mean that you will be deprived of
Heineken news from outside your
own national borders. 'Amsterdam'
will continue to keep the editors of
your personnel magazines up-to-date
with all sorts of interesting develop
ments within the fascinating world of
Heineken.
The supervisory Board of
Heineken N.V. has requested
Mr G. van Schaik to continue
in his present post as
Chairman of the Board of
Heineken N.V. up to and
including the Annual General
Meeting of Shareholders to
be held in April 1993.
In March 1992 Mr Van
Schaik will reach the age
limit of 62 years laid down
for directors in the
Company's Articles of
Association. Mr Van Schaik
has agreed to this request.
The office of Vietnam Brewery Ltd. in Ho Chi Minh City. The building is
eighty years old and its renovation was recently completed.
Numbe r 36
February }gg2
Contents
International personnel magazine. Published six times a year in Dutch, English, Spanish and Italian by: Corporate Public Relations, Heineken N.V. P.O. Box 28, 1000 AA Amsterdam, tel. 020-5239229
Heineken subsidiary invests
in brewery in Vietnam
The brewery is being built in
the vicinity of Ho Chi Minh City and
will produce Tiger beer under
licence from the brand's owners
(Asia Pacific Breweries).
At a later stage the possibility of
producing Heineken beer locally will
be considered. Heineken and Tiger
are market leaders in the imports
segment in Vietnam.
At the present time beer consump
tion per head of the population is still
very low (1.2 litres). The beer market
is expected to grow strongly in the
next few years, partly thanks to the
country's growing focus on a free
market economy.
Know-how
The interest in the Vietnamese
brewery has been placed within Asia
Pacific Breweries (APB), a Singapore-
based joint venture between Fraser
Neave and Heineken.
Heineken opted to have its stake
held via APB because that company
has extensive know-how of doing
business in that part of Asia.
Established in 1929, Asia Pacific
Breweries is probably the oldest
international joint venture in
Singapore.
Over the years APB has develo
ped from a brewery company in
Singapore to become a major region
al brewing group with interests in
Malaysia, Papua New Guinea, China
and New Zealand/Australia. Besides
this,APB exports to more than 45
countries in Asia and Europe.
Input
APB will have a 60% participa
tion in the Vietnamese brewery. The
remaining forty per cent is held by
Foodstuff Company II, a part of the
Commercial Department of Ho Chi
Minh City. APB is investing over 25
million US dollars.
Heineken is closely involved in
the new project. A. Kiljan van
Heuven is to become the brewery's
general manager. In addition, the
brewery will be built under
The first stone for the new brewery is mortared into place by Mr Coebergh, Heineken Board member responsible for
the Asia region, and Mr Nguyen Van Huun, vice-chairman of the local government of Ho Chi Minh City. Looking on,
right, general manager Kiljan van Heuven.
Heineken's supervision and techni
cal assistance will be provided once
the brewery is operational.
It took a long time before the con
tracts could be signed. The expecta
tion was that negotiations would
have been finalised by the beginning
of 1991.
But practice proved that the reali
sation of such a project is very com
plex, partly because of the structure
of government and the complicated
legislation. On top of this, the entry
of foreign investors is a new expe
rience for Vietnam.