Amstel Brewery Canada
closed its gates
Heineken opens office
in Caribbean
Lots of publicity for
special Punchestown edition
Logistics seeks
elements in common
Murphy's Brewery sponsored European
Championships
HEINEKEN INTERNATIONAL MAGAZINE NO. 35 PAGE 6
For many years the Punchestown Horse Trials, Ireland's
biggest equestrian event, have been sponsored by Heineken.
This year's edition of Punchestown was special, as the
Horse Trials formed part of the European Championships.
Despite many attempts to find solutions for the difficult situation,
ABCL was forced to close its gates several months ago.
The brewery's results had been disappointing for quite a while. The
economic recession in Canada and the static beer market offered no
prospects of improvement. Last year the workforce had already been
substantially reduced.
Amstel Brewery Canada brewed Amstel, Amstel Light, Grizzly,
Steeler, Henninger and Peroni for the Province of Ontario. Heineken
beer and Buckler (for the whole of Canada) have always been imported
from Holland. The Amstel and Amstel Light brands are now being
brewed under licence at Molson, the Canadian market leader. Molson
has also offered new employment to the production personnel of ABCL.
Amstel Brewery Canada was a small brewery with an annual output
of around 100,000 hectolitres. The brewery was located in Hamilton, a
town in the Toronto suburban area.
Providing better service to our operating companies and partners.
That, in brief, is the main reason why Heineken will be opening a new
office on 1st January 1992 within or near the Caribbean region. The
exact location of the office is not known yet.
Mr K. Plaughmann will take charge of this office as Regional
General Manager Caribbean. He will be assisted by a Regional
Technical Manager and a Regional Financial and Marketing Manager.
The names of the persons who will fill these posts were still not known
at the time this issue went to press.
Third from left, Mrs Mary Robinson,
President of the Republic of Ireland,
who visited Punchestown on finals
day. To her left, Noirin Foley and
Michael Foley, general manager of
Murphy's Brewery.
Many Heineken signs were displayed alongside the point-to-point course.
The four-day event attracted as
many as 175,000 visitors. Both in
Ireland and elsewhere the press
devoted a great deal of attention to
Punchestown. One hundred and fifty
journalists from all over Europe
were present and the contest was
televised live in Ireland, the United
Kingdom, France and Germany. In
other European countries and the
United States highlights of the trials
were shown on TV.
Special guests on finals day at
Punchestown were the British
Princess Anne, the Irish President
Mary Robinson and the Irish Prime
Minister Charles Haughey. Mr Van
Schaik also visited finals day at
Punchestown. Acting as host to the
guests of honour was Michael Foley,
general manager of Murphy's Brew
ery in Ireland.
Punchestown 1991 was a great
success for Murphy's Brewery.
Many employees gave 100% effort
to ensure that success. The staffing
of the bars, contacts with the press,
catering arrangements and hospitali
ty in the reception areas were all
handled by Murphy's Brewery. The
Punchestown village of hospitality
tents was the biggest ever built in
Ireland: three restaurants, 12 bars,
250 trade stands, three reception
areas for VIP guests, a press centre,
etc.
With the event's success and its
perfect organisation Ireland has
proved its ability to host major inter
national horse shows in future.
On the instructions of European
Production Coordination and in con
sultation with all European operating
companies and Corporate Informa
tion Systems, a unique project was
recently started up.
The background to this initiative
is the expected Europe-wide coordi
nation of control over the flow of
goods within the business. The first
phase of this study, under the project
management of Corporate Distri
bution Logistics, will result in a
'snapshot' of the present flow of
goods within the European operating
companies. By the end of January the
first phase of this project should have
been completed.
In addition to the corporate parti
cipants, two to three project mem
bers per operating company are
involved. Employees from operating
companies in France, Spain, Greece,
Italy, Holland and Ireland held their
first meeting in Zoeterwoude at the
beginning of October.