Amstel Brewery Canada closed its gates Heineken opens office in Caribbean Lots of publicity for special Punchestown edition Logistics seeks elements in common Murphy's Brewery sponsored European Championships HEINEKEN INTERNATIONAL MAGAZINE NO. 35 PAGE 6 For many years the Punchestown Horse Trials, Ireland's biggest equestrian event, have been sponsored by Heineken. This year's edition of Punchestown was special, as the Horse Trials formed part of the European Championships. Despite many attempts to find solutions for the difficult situation, ABCL was forced to close its gates several months ago. The brewery's results had been disappointing for quite a while. The economic recession in Canada and the static beer market offered no prospects of improvement. Last year the workforce had already been substantially reduced. Amstel Brewery Canada brewed Amstel, Amstel Light, Grizzly, Steeler, Henninger and Peroni for the Province of Ontario. Heineken beer and Buckler (for the whole of Canada) have always been imported from Holland. The Amstel and Amstel Light brands are now being brewed under licence at Molson, the Canadian market leader. Molson has also offered new employment to the production personnel of ABCL. Amstel Brewery Canada was a small brewery with an annual output of around 100,000 hectolitres. The brewery was located in Hamilton, a town in the Toronto suburban area. Providing better service to our operating companies and partners. That, in brief, is the main reason why Heineken will be opening a new office on 1st January 1992 within or near the Caribbean region. The exact location of the office is not known yet. Mr K. Plaughmann will take charge of this office as Regional General Manager Caribbean. He will be assisted by a Regional Technical Manager and a Regional Financial and Marketing Manager. The names of the persons who will fill these posts were still not known at the time this issue went to press. Third from left, Mrs Mary Robinson, President of the Republic of Ireland, who visited Punchestown on finals day. To her left, Noirin Foley and Michael Foley, general manager of Murphy's Brewery. Many Heineken signs were displayed alongside the point-to-point course. The four-day event attracted as many as 175,000 visitors. Both in Ireland and elsewhere the press devoted a great deal of attention to Punchestown. One hundred and fifty journalists from all over Europe were present and the contest was televised live in Ireland, the United Kingdom, France and Germany. In other European countries and the United States highlights of the trials were shown on TV. Special guests on finals day at Punchestown were the British Princess Anne, the Irish President Mary Robinson and the Irish Prime Minister Charles Haughey. Mr Van Schaik also visited finals day at Punchestown. Acting as host to the guests of honour was Michael Foley, general manager of Murphy's Brew ery in Ireland. Punchestown 1991 was a great success for Murphy's Brewery. Many employees gave 100% effort to ensure that success. The staffing of the bars, contacts with the press, catering arrangements and hospitali ty in the reception areas were all handled by Murphy's Brewery. The Punchestown village of hospitality tents was the biggest ever built in Ireland: three restaurants, 12 bars, 250 trade stands, three reception areas for VIP guests, a press centre, etc. With the event's success and its perfect organisation Ireland has proved its ability to host major inter national horse shows in future. On the instructions of European Production Coordination and in con sultation with all European operating companies and Corporate Informa tion Systems, a unique project was recently started up. The background to this initiative is the expected Europe-wide coordi nation of control over the flow of goods within the business. The first phase of this study, under the project management of Corporate Distri bution Logistics, will result in a 'snapshot' of the present flow of goods within the European operating companies. By the end of January the first phase of this project should have been completed. In addition to the corporate parti cipants, two to three project mem bers per operating company are involved. Employees from operating companies in France, Spain, Greece, Italy, Holland and Ireland held their first meeting in Zoeterwoude at the beginning of October.

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Heineken International Magazine | 1991 | | pagina 6