'Holland Village' in Greece
appointments
French Navy visits Holland
In the spring of 1990 the Advanced
Management Course (A.M.C.) was started at
Heineken Technisch Beheer (HTB). This
course, intended for employees who had pre
viously only been involved to a limited extent
in management training courses, has now been
joined by a 'sister course': the A.M.C. for ex
patriates. The first course was held in June.
HEINEKEN INTERNATIONAL MAGAZINE NO. 33 PAGE 2
First A.M.C. for
expatriates
The expatriates during their stay in Holland. Standing, from left: R. Elert
(Head CTV), B.A.A. Brandt (preparing for a foreign posting), R. Lubberding
(trainer KPMG), K. Klute (chief engineer, TrinidadH. Schurink (technologi
cal controller Heineken Caribbean NV, Curasao), N.J. Doodeman (installation
manager, El Aguila, Spain), K. van Dalen (project leader, Den Bosch), F.N.
Glavimans (chief service technique, Brarudi, BurundiR.L. Kooiman (chief
engineer, WLBL, St. Lucia), J. P. van der Maden (assistant executive engineer,
Birra Dreher, Italy). Seated, from left: H. de Haas van Dorsser (personnel offi
cer, IPD), CM. Quaak (electrical engineering specialist, HTB), C. Aarnoudse
(technical consultant HTD), D. van Bemmel (training consultant, HTB) and R.
Bouwman (trainee, HTB).
'Fascinating, highly instructive
and tiring' was the opinion of B.A.A.
Brandt, who is busy preparing for his
posting abroad. The course, organised
by C.T.V., the International Personnel
Department and the Regional
Technical Managers, lasted two
weeks and was divided into four
blocks.
The first block focuses on the
Heineken organisation and its envi
ronment. In the second block the par
ticipants are given an insight into
their role in bringing about changes.
The final two blocks concentrate on
social skills and personal effective
ness. Mr Brandt was particularly im
pressed by the last block: 'Despite the
fact that Heineken expatriates operate
in very different cultures, countries
and working disciplines, the manage
ment skills offered in this course can
be applied very widely. You can gain
a great deal of benefit from the course
especially as regards learning to get
along with your local employees and
the local inhabitants.'
Normally, the course is divided
into two blocks of two days and two
blocks of three days. However, as the
course members come to the
Netherlands from all over the world,
it was decided that for the expatriates
course all the blocks would be held in
succession.
The aim is that a second A.M.C.
for expatriates will be organised in
future. Plans are also being conside
red for an A.M.C. for non-Dutch na
tionals in due course.
Ladies in
Dutch national
dress served
glasses of beer
at regular
intervals.
A. Ypma has been appointed
Director Business Development.
Mr Ypma has the responsibility of
making a substantial contribution
to an integrated business develop
ment strategy and he will report to
Mr Van Schaik. He will also be
involved in all initiatives in the
area of new projects.
With effect from 1st
September Mr P. Hamers will be
come Group Technical Director at
Cerveceria y Malteria Quilmes
S.A. in Argentina. At the moment
Mr Hamers is Regional Technical
Manager Africa. C.D.M.
Koopmans will succeed Mr
Hamers. Mr Koopmans was
Brewery Manager at Athenian
Brewery in Thessaloniki.
The new Regional Technical
Manager for Asia/Australia/
Oceania, in succession to Th. A.
de Man, is W.H. Ubbink. Mr
Ubbink was previously Produc
tion Manager at the Den Bosch
Brewery. In that post Mr Ubbink
has been succeeded by R.
Grasman, formerly Technologi
cal Controller with Multi Bintang
in Indonesia. Mr Grasman is suc
ceeded in Indonesia by A.H.J.
Centen, previously Head of
Technological Services at
Nigerian Breweries.
Fifteen French marine officers recently- visited the Netherlands as guests of
Heineken Duty Free and Frangaise de Brasserie. The officers, headed by pur
chasing director, General Combes, are responsible for buying in provisions for
the naval bases in Cherbourg, Brest, Lorient, Rochefort and Toulon. Each year
the French Navy purchases more than one hundred thousand cases of Heineken
beer.
One of their ports of call during their two-day visit was the Heineken brewery
in Den Bosch. The photo below was taken in the brewhouse in Den Bosch.
Front row (4th from left): General Combes, to his right: area export manager
Duty Free, Hans Willems.
The little house of Athenian Brewery
was a popular venue.
On the initiative of the
Netherlands Embassy in Greece, a re
plica Dutch village was built several
months ago on one of the busiest
squares in the centre of Athens.
Eighteen Dutch businesses displayed
their wares in traditional Dutch
houses. The 'Holland Village' attrac
ted an estimated seventy thousand vi
sitors.
In view of the Dutch origins of the
Heineken and Amstel brands the
Netherlands Embassy obviously cal
led in the help of Athenian Brewery.
Catherine Bithara, of Athenian
Brewery's promotion services depart
ment, organised the product presenta
tion.
Ladies dressed in Dutch national
costumes served beer at regular inter
vals and handed out brochures with a
description of the brewing process
and information about the Heineken,
Amstel and Buckler brands.
amstu
